Fodor's Expert Review Whole Earth Provision Co.

South Congress gets more attention from tourists, but stores like this huge, sun-filled and fun-filled outdoor/travel outfitter are why Austinites prize North Lamar as a shopping destination. The local branch of a Texas chain, it carries a lot of the same things you'd find at any REI—backpacks, tents, sleeping bags, running shoes, rugged clothing—but it's much more entertaining. Jazz is on the speakers, the front space is filled with kids' toys (and a few for adults), and there's a good variety of books for all ages. The staff is laid-back, but friendly and ever-willing to help. There is another branch at the Westgate Mall (4477 South Lamar) in south Austin.