This trendy offshoot of the W provides more basic, Euro-chic accommodations that placate the sensibility of the brand’s up-and-coming urban audience, especially within the retail-obsessed Domain district. Rooms are stylish and functional, without lending too much in luxury. The first-floor bar is hip and lively, with indoor and outdoor lounge spaces, multiple flat panel TVs, pool tables and a cozy fireplace. Ongoing construction (more hotels) on either side of the property currently restricts self-parking, but guests can enjoy free valet. There’s a shallow outdoor pool (more suitable for social hour than laps) and a new sports bar and café next door.
The rooms are simple and modern with pops of color, offering either one or two king or queen beds. Free Wi-Fi is included in all rooms, as is bottled water and coffee. Also included are small ergonomic workstations and a mini-fridges.
YOU SHOULD KNOW You can receive a $5 voucher to the hotel’s cafe, Re:fuel, or receive 250 Starwood points for each day you decline housekeeping.
The lobby might look like a Japanese dance club and that’s the charm of it. A sea of abstract furniture with vibrant upholstery greets you upon entering. Ample seating means you catch up on work, sip a coffee or meet a new friend.
Camp Aloft offers the 12 and under set their own special beds and food.
The small but functional outdoor pool is open from 6 a.m.-11 p.m. and is a great spot to cool off or grab some sun.
The hotel is located next to hundreds of restaurants, bars and shops. That means it’s easy to go to a number of places on foot. If you want to head downtown, an Uber, taxi, or rental car will get you there.
Small chain Culinary Dropout has an outpost at The Domain. The New American eatery and bar serves up favorites like gorgonzola chicken salad and 36-hour pork ribs cooked in molasses. Live music, game watching and other events frequently take place here. Austin’s very own Indian fast-casual chain Tarka Indian Kitchen (5-minute walk) serves some of the tastiest Indian fare in town. Prices are inexpensive and the colorful spot is always packed with hungry eaters.
Chuck E Cheese’s for adults, Punch Bowl Social (4-minute walk) has it all: bowling, karaoke, billiards, and darts. The cavernous hangout also has an upscale American brunch, lunch and dinner menu with items such as avocado toast and chicken and waffles. 77 Rooftop Patio Bar (5-minute walk) is a great spot to get your drink on while enjoying Austin’s temperate weather. The modern-chic bar also serves up small plates and Wednesday night belly dancers and hookahs.
WHY WE LIKE IT
Like most Alofts, this one is ultra-hip and great for young travelers. It’s proximity to an upscale shopping center mixes well with its demeanor. The colorful, energizing décor makes getting up each morning a little bit easier, and amenities such as the pool, gym and lounge help to make for a rejuvenating stay.