The North Carolina Coast Sights

Birthplace of Pepsi-Cola

  • 256 Middle St. Map It
  • New Bern
  • Store/Shop/Mall

Published 07/23/2015

Fodor's Review

In honor of the soda's 100th anniversary in 1998, the local bottling company opened the Birthplace in the same corner store where teacher-turned-pharmacist Caleb Bradham brewed his first batch of "Brad's Drink." He later renamed it Pepsi-Cola, began marketing the syrup to other soda fountains, and a conglomerate was born. This old-fashioned pharmacy shop feels like a museum, with its reproduction of Bradham's fountain and exhibits of memorabilia and gift items. Enjoy a Pepsi float while roaming the new addition next door, full of Pepsi history and souvenirs ranging from T-shirts to thimbles.

Sight Information


256 Middle St., New Bern, North Carolina, 28560, United States

Map It



Sight Details:

  • Mon.–Sat. 10–6; Sun. noon–4

Published 07/23/2015


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