Fodor's Expert Review Story
Chelsea
Fodor's Choice
Launched by former consultant Rachel Shechtman, Story is a concept store with a twist. Every few weeks, it partners with a new sponsor to develop a retail “story," like a magazine spread, which ranges from wearable tech to “home for the holidays.” Pop by often to admire the artful displays, and you never know what will be for sale, from chocolates to clothing to books. Story also hosts events such as talks with TED speakers.