Fodor's Expert Review Journelle
Union Square
Fodor's Choice
This chic New York–based boutique was started by two women who believed that sexy, pretty lingerie should be everyday wear—and comfortable, too. The stock consists of well-known brands like Cosabella and Natori, as well as Journelle's own line. Staff are approachable and helpful. There are now a handful of Journelle stores around the city, including in SoHo and on the Upper East Side.