Fodor's Expert Review Journelle

This chic New York–based boutique was started by two women who believed that sexy, pretty lingerie should be everyday wear—and comfortable, too. The stock consists of well-known brands like Cosabella and Natori, as well as Journelle's own line. Staff are approachable and helpful. There are now a handful of Journelle stores around the city, including in SoHo and on the Upper East Side.