Fun, fresh, and funky, the W South Beach represents the brand's evolution towards young sophistication, which means less club music in the lobby, more lighting, and more attention to the multimillion-dollar art collection lining the lobby's expansive walls. The rooms are arguably the nicest in South Beach; even the lowest category provides a wow factor with the meticulous design and high-end furnishings. The textured walls, whimsical accessories, and clean symmetries play out like a spread from Architectural Digest. What's more is that each room has its own kitchen and balcony with ocean views. The pool scene is everything and anything one could want from South Beach—tight bodies, six packs, cabanas, and a gorgeous crowd sipping mojitos. The beach is just steps behind with a private area for W South Beach guests. While the hotel does not boast an art deco facade, its interiors are far more eclectic and superior than neighboring hotels.
There are no rooms at the W South Beach, only suites that get more luxe as the price gets higher, but even the lower-end Studio Suite offers an ocean view and numerous perks that include a microwave, flat screen TV's cordless phone, bottled water, balcony with breathtaking views, and personalized wake-up calls on demand. Parents will like amenities like Quinny strollers and cribs on request.
YOU SHOULD KNOW A daily resort fee is charged, so take advantage of its perks like a welcome cocktail up on arrival, internet access, and beach chairs.
The lobby boasts a collection of high-end contemporary art from famous names like Andy Warhol, Julian Schnabel, and Kenny Scharf. Look for the giant Hello Kitty fountain just outside the property.
Ask for the self-guided art tour of the property at the front desk.
The main pool offers what feels like acres of waterfront property. Smaller, satellite pools offer more intimate venues for relaxing.
A Bliss Spa offers signature services like a hot milk pedicure and a "painless" Brazilian wax.
Fitness classes like yoga, boot camp, and body work are offered daily.
Mr. Chow offers gourmet Chinese cuisine. Celebrity chef Andrew Carmellini's the Dutch features classic American fare and a rotating selection of home-baked pie.
A free Miami Beach trolley is offered seven days a week. Many places can be traversed on foot, or Uber and taxi.
Cleo (5-minute walk) serves "Middleterranean" fare in a gorgeous Middle Eastern setting. The restaurant at the Setai (5-minute walk) offers a lavish Sunday brunch with live jazz.
Sweet Liberty (5-minute walk) is a neighborhood bar that has won numerous awards for its cocktail program. The Broken Shaker (5-minute drive) serves cocktails made with herbs and fruits grown on site.