The Soho Beach House is a throwback to swanky vibes of bygone decades, bedazzled in faded color palates, maritime ambience, and circa-1930s avant-garde furnishings, luring both somebodies and wannabes to indulge in the amenity-clad, retro-chic rooms as long as they follow stringent \"house rules\" (no photos, no mobile phones, no suits, and one guest only). The lobby, the house restaurant Cecconi's, the upstairs bar, and the sexy pool buzz with young trendsetters and hipsters tweeting and texting (trying to describe and capture the moment without living in it... but we digress). Even with its glamour-puss all-stars, this hotel still maintains a casual vibe, catering to its core members—those who work in the arts.
49 rooms offer either beach or bay views. The rooms are simple and rustic chic, with wood beds, leather club chairs, and bar carts to make them feel more like staying at a guest house than a hotel.
Bathrooms are equipped with Cowshed products. Many rooms offer soaking tubs.
Soho Beach House is both a hotel and private club, so the lobby tends to be quieter since people walking in to "look" are not allowed on property.
YOU SHOULD KNOW Since Soho Beach House is also a private club, hotel guests cannot have more than one "guest" with them in rooms and in the lobby, so plan to gather the gang elsewhere.
The 100 foot-long pool is a thin strip of water. Most people use it for cooling off after sunbathing, rather than playing or serious swimming.
The Cowshed Spa looks more like something you'd see in Arizona or New Mexico than South Beach. The reclaimed wood decor, accented by bull horns, offers massages, facials, manicures, and blow drys.
YOU SHOULD KNOW The Cowshed Spa is only open to hotel guests and members.
A fully stocked gym offers exercise equipment and fitness classes.
Cecconi's Miami Beach offers Italian fare in a gorgeous patio setting filled with greenery and twinkling lights. Its specialty is handmade pasta using ingredients imported from Italy.
YOU SHOULD KNOW Cecconi's is the only part of Soho Beach House that is open to the public.
Miami Beach's public transportation isn't great and most people Uber to South Beach and mainland Miami.
Hakkasan (5-minute walk) is a seductive and elegant Chinese restaurant that offers impeccable (and pricey) dim sum brunch on Sunday. Stripsteak by Michael Mina (5-minute walk) is a classic steakhouse with an excellent wine selection.
The Broken Shaker (5-minute Uber) has won numerous awards for its inventive cocktails. The Bleau Bar at the Fontainebleau Resort (5-minute walk) is a lively hotel bar that was frequented by the Rat Pack in their day.
WHY WE LIKE IT
The Soho Beach House is more intimate than its mega-resort neighbor with rooms that invoke an elegant guest house feel.