In terms of lounging, people-watching, partying, and poolside glitz, the Shore Club still ranks among the ultimate South Beach adult playgrounds; guests generally hang out in the minimalist lobby or by one of the two stylish pools, where a peek behind the cascading white curtains or palm trees can yield a celebrity, a scandal, or a make-out session. Given all the colorful hoopla, the guest rooms are surprisingly stark—but in a statement-making kind of way. Debauchery awaits at Skybar, an enclave of intoxicating entertainment that includes the hotel's swish outdoor bar and the Red Room lounge. Step into the Italian restaurant, Terrazza, where you can watch local glitterati and visitors gorge on carbs.
Mostly white furnishings are enhanced with pops of purple, orange, and citrus for a mod yet minimalist vibe. Fall asleep on 200 thread count linens and enjoy flat screen televisions and complimentary WiFi
Mexican sandstone bathrooms have glass-enclosed showers with rainfall showerheads. Malin+Goetz bath products are provided.
The lobby is a minimalist's dream. White terrazo flooring and billowy white drapes are accented by dozens of lanterns of all shapes and sizes. Comfortable sofas and poufs in neutral tones spill into a garden courtyard lit by more lanterns.
Look for the mermaid swimming through the lobby.
The pool at the Shore Club does double duty as the scene for Skybar. Weekend parties can be loud and splashy (but not too crazy).
The Shore Club pool is more about drinking frozen drinks and enjoying the scene -- and scenery -- than catching up on your historical novel.
The 8,000 square foot spa offers wet and dry treatment rooms, massages, and facials. Services can be performed in indoor treatment rooms or at the outdoor massage deck under the sun.
Guests have access to the second floor gym 24 hours a day. Beach bikes are available for an alternative way to get some exercise in.
Terraza at Shore Club offers Italian fare in a beautiful outdoor patio. The restaurant also services the hotel for breakfast.
Skybar is a fabulous outdoor bar that gets its name from the view when you look straight up at the night sky. On weekend, Skybar hosts guest DJ's and hosts various parties.
YOU SHOULD KNOW Depending on the day -- or during event weekends like Music Week or Miami Art Week -- Skybar can get pretty loud and busy.
Most South Beach attractions are withing walking distance. A free Miami Beach trolley offers three routes seven days a week.
Cleo South Beach (5-minute walk) features "Middleteranean" fare--dishes influenced by the Middle East and the Mediterranean. The restaurant specializes in shared mezze so it's perfect for groups of friends. Dolce Italian (5-minute walk) features traditional Italian red sauce meals in an art deco setting. A large patio is perfect for dining on temperate evenings.
Sweet Liberty (5-minute walk) offers award-winning cocktails in an unpretentious setting frequented by locals. Fire and Ice (5-minute walk) features South Beach's only ice bar. Borrow a parka and faux-fur hat and drink vodka among ice sculptures.
WHY WE LIKE IT
By day, the Shore Club is a minimalist beach resort with art deco flair. In the evening, its lanterns warm the vibe. At night the property gives off an electric atmosphere.