A compatible pairing of contemporary decor and original 1913 architectural elements caters to a hip clientele. A musical motif pays homage to former owner Charles W. Mosser: Studio Paradiso, which offers state-of-the-art recording equipment and an expert technical staff, is next door.
YOU SHOULD KNOW Affordable rooms sell out during convention season, so book well in advance.
Rooms feature double-pane windows in the guest rooms, plush bedding and sofas, and spruced-up color schemes. Handsomely framed lithographs of recording equipment line the walls.
About three-quarters of the rooms have tiled private baths with deep tubs, and the rest offer clean, convenient shared facilities on each floor.
Rotating art installations bring non-hotel guests in to mingle in the small marble entryway. Mood lighting, and the proximity to both the adjacent Keystone Restaurant and the recording studio, ups the cool factor.
In the mornings the hotel offers a small spread of coffee, tea, and muffins. The Keystone's open kitchen, tiled flooring, and tight tables make intimate conversations a challenge. The cool kids who populate this eatery during lunch and dinner seem to adore the convivial vibe. Favorites include the burger and the foraged mushroom pappardelle.
The hotel offers a Friday wine hour in the lobby. The Keystone's fun cocktail menu showcases the creative spirit of house mixologists with sippers like the El Diablo (tequila, ginger beer and other sneaky treats).
Most travelers in the area don't both with a car. Between high parking rates and traffic, it is easier to walk, hop in an Uber or take advantage of the city's wealth of public transportation. Powell Street Station (5-minute walk) gets you access to Muni and BART trains, which can get you to both Oakland and San Francisco airports and San Francisco's beaches.
For a quick bite, travelers will find plenty to satiate, including the food court at Westfield Shopping Center (2-minute walk) and the outstanding burgers at Super Duper (4-minute walk). After that convention, join the crowd at Zero Zero (6-minute walk) for craft cocktails and one of the city's finest margarita pizzas.
Check out the live jazz and the speakeasy decor of Local Edition (5-minute walk). Vinofiles enjoy the wealth of California wines on the menu at Press Club (3-minute walk).
WHY WE LIKE IT
Well-designed rooms in the heart of SOMA makes this hipster fave an affordable choice.