San Diego Shopping

San Diego’s retail landscape has changed radically in recent years with the opening of several new shopping centers—some in historic buildings—that are focused more on locally owned boutiques than national retailers. Where once the Gaslamp was the place to go for urban apparel and unique home decor, many independently owned boutiques have decided to set up shop in the charming neighborhoods

east of Balboa Park known as North Park and South Park. Although Downtown is still thriving, any shopping trip to San Diego should include venturing out to the city’s diverse and vibrant neighborhoods. Not far from Downtown, Little Italy is the place to find contemporary art, modern furniture, and home accessories.

Old Town is a must for pottery, ceramics, jewelry, and handcrafted baskets. Uptown is known for its mélange of funky bookstores, offbeat gift shops, and nostalgic collectibles and vintage stores. The beach towns offer the best swimwear and sandals. La Jolla’s chic boutiques offer a more intimate shopping experience, along with some of the classiest clothes, jewelry, and shoes in the county. The new La Plaza La Jolla is an open-air shopping center with boutiques and galleries in a Spanish-style building overlooking the cove. Point Loma’s Liberty Station shopping area in the former Naval Training Center has art galleries, restaurants, and home stores. Trendsetters will have no trouble finding must-have handbags and designer apparel at the world-class Fashion Valley mall in Mission Valley, a haven for luxury brands such as Hermès, Gucci, and Jimmy Choo.

Enjoy near-perfect weather year-round as you explore shops along the scenic waterfront. The Headquarters at Seaport is a new open-air shopping and dining center in the city’s former Police Headquarters building. Here there are some big names, but mostly locally owned boutiques selling everything from gourmet cheese to coastal-inspired home accessories. Just next door, Seaport Village is still the place to go for trinkets and souvenirs. If you don’t discover what you’re looking for in the boutiques, head to Westfield Horton Plaza, the Downtown mall with more than 120 stores. The sprawling mall completed a major restoration project in 2016 to include a new public plaza, amphitheater, and fountains.

Most malls have free parking in a lot or garage, and parking is not usually a problem. Westfield Horton Plaza and some of the shops in the Gaslamp Quarter offer validated parking or valet parking.

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Old Town and Uptown 46


Hillcrest 4

Mission Hills 5

Mission Valley 4

Normal Heights 1

North Park 9

Old Town 13

South Park 10

Downtown 35


East Village 4

Embarcadero 2

Gaslamp Quarter 14

Little Italy 15

La Jolla 24

Point Loma and Coronado 20


Coronado 16

Ocean Beach 1

Point Loma 3

Mission Bay, Beaches, and SeaWorld 4


Mission Bay 1

Mission Beach 2

Pacific Beach 1

South Bay 4

Balboa Park and San Diego Zoo 1

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Antiques/ Collectibles 2

Art Galleries 4

Books/ Stationery 10

Ceramics/ Glassware 7

Clothing 48

Crafts 6

Food/ Candy 5

Gifts/ Souvenirs 37

Household Items/ Furniture 19

Jewelry/ Accessories 29

Local Specialties 1

Music Stores 1

Outdoor/ Flea/ Green Markets 1

Outlet/ Discount Stores 3

Perfume/ Cosmetics 2

Pets 2

Shoes/ Luggage/ Leather Goods 9

Shopping Centers/ Malls 17

Spa/ Beauty 3

Specialty Stores 4

Sporting Goods 2

Wine/ Spirits 3

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Green 1

San Diego Shopping

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Bazaar del Mundo Shops

  • Shopping Centers/Malls

With a Mexican villa theme, the Bazaar hosts riotously colorful gift shops such as Ariana, for ethnic and artsy women's fashions; Artes...

Coronado Ferry Landing

  • Shopping Centers/Malls

A staggering view of San Diego's Downtown skyline across the bay and a dozen boutiques make this a delightful place to shop while waiting...

Fashion Valley

  • Shopping Centers/Malls

More than 18 million shoppers visit Fashion Valley each year. That's more than the combined attendance of SeaWorld San Diego, LEGOLAND...

Fiesta de Reyes

  • Shopping Centers/Malls

Within the Old Town San Diego State Historic Park, Fiesta de Reyes exudes the easy feel of Old California. Friendly shopkeepers dressed...

Flower Hill Promenade

  • Shopping Centers/Malls

At first glance, this open-air shopping center anchored by a Whole Foods Market ( 858/436–9800 ) might look like your typical upscale...

Hotel Del Coronado

  • Shopping Centers/Malls

At the gift shops within the peninsula's main historic attraction, you can purchase sportswear, designer handbags, jewelry, and antiques.

Kobey's Swap Meet

  • Shopping Centers/Malls

Not far from Old Town, San Diego's premier flea market seems to expand every week. Sellers display everything from art and gifts to fresh...

Liberty Station

  • Shopping Centers/Malls

San Diego's former Naval Training Center is now a mixed-use development with shops, restaurants, and art galleries. With its large grassy...

Old Town Market

  • Shopping Centers/Malls

The atmosphere is colorful, upbeat, and Mexico-centric at this eclectic market. Local artisans create some of the wares for sale, including...

Old Town Saturday Market

  • Shopping Centers/Malls

San Diego's largest weekend artisan market presents live music and local artists selling jewelry, paintings, photography, handblown glass,...


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