San Diego Shopping

San Diego’s retail landscape has changed radically in recent years with the opening of several new shopping centers—some in historic buildings—that are focused more on locally owned boutiques than national retailers. Where once the Gaslamp was the place to go for urban apparel and unique home decor, many independently owned boutiques have decided to set up shop in the charming neighborhoods

east of Balboa Park known as North Park and South Park. Although downtown is still thriving, any shopping trip to San Diego should include venturing out to the city’s diverse and vibrant neighborhoods. Not far from downtown, Little Italy is the place to find contemporary art, modern furniture, and home accessories.

Old Town is a must for pottery, ceramics, jewelry, and handcrafted baskets. Uptown is known for its mélange of funky bookstores, offbeat gift shops, and nostalgic collectibles and vintage stores. The beach towns offer the best swimwear and sandals. La Jolla’s chic boutiques offer a more intimate shopping experience, along with some of the classiest clothes, jewelry, and shoes in the county. The new La Plaza La Jolla is an open-air shopping center with boutiques and galleries in a Spanish-style building overlooking the cove. Point Loma’s Liberty Station shopping area in the former Naval Training Center has art galleries, restaurants, and home stores. Trendsetters will have no trouble finding must-have handbags and designer apparel at the world-class Fashion Valley mall in Mission Valley, a haven for luxury brands such as Hermès, Gucci, and Jimmy Choo.

Enjoy near-perfect weather year-round as you explore shops along the scenic waterfront. The Headquarters at Seaport is a new open-air shopping and dining center in the city’s former Police Headquarters building. Here there are some big names, but mostly locally owned boutiques selling everything from gourmet cheese to coastal-inspired home accessories. Just next door, Seaport Village is still the place to go for trinkets and souvenirs. If you don’t discover what you’re looking for in the boutiques, head to Westfield Horton Plaza, the downtown mall with more than 120 stores. The sprawling mall completed a major restoration project in 2016 to include a new public plaza, amphitheater, and fountains.

Most malls have free parking in a lot or garage, and parking is not usually a problem. Westfield Horton Plaza and some of the shops in the Gaslamp Quarter offer validated parking or valet parking.

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San Diego Shopping

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5&A Dime

  • Clothing

This popular men's clothing shop owned by a brother and sister features labels like Rich & Rude, Brixton, Dekline, Motor Union, and...

Bubbles Boutique

  • Clothing

Budget-conscious fashionistas will love this eclectic Gaslamp Quarter spot, where many items, including boho-chic dresses, floppy hats,...

CJ Charles

  • Jewelry/Accessories

An exquisitely appointed shop selling designer and estate jewelry, CJ Charles specializes in Bulgari watches and Cartier, along with...

D Forsythe Jewelry

  • Jewelry/Accessories

Stepping into D Forsythe is like taking a quick spin around the world. The one-of-a-kind jewelry sold here features sapphires, emeralds,...

Dolcetti Boutique

  • Clothing

With everything from flirty dresses to casual daytime outfits and a full-service hair salon on-site, this Gaslamp Quarter boutique is...

Goorin Bros. Hats

  • Specialty Stores

Established in Pittsburgh in 1895, this company has helped make hats hip again with its stylish takes on fedoras, bowlers, and Panama...

Graffiti Beach

  • Clothing

This indie boutique in South Park’s historic 30th & Fern building is filled with quirky art, jewelry, gifts, and clothing from...

Le Bel Age Boutique

  • Clothing

A neighborhood staple for more than 30 years, this charming boutique carries maxi dresses, capri pants, and handbags, as well as jewelry...

Noon Design Shop

  • Books/Stationery

Affordable handmade jewelry and American-made home accessories like tea towels, candles, and glassware fill the shelves at this whimsical...


  • Jewelry/Accessories

In La Jolla for more than 33 years, Pomegranate pairs contemporary and antique jewelry with fashions by American, European, and Asian...


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