La Jollans have long considered their village to be the Monte Carlo of California, and with good cause. Its coastline curves into natural coves backed by verdant hillsides covered with homes worth millions. La Jolla is both a natural and cultural treasure trove. The upscale shops, galleries, and restaurants of La Jolla Village satisfy the glitterati, while secluded trails, scenic overlooks, and abundant marine life provide balance and refuge.
Although La Jolla is a neighborhood of the city of San Diego, it has its own postal zone and a coveted sense of class; the ultrarich from around the globe own second homes here and old-money residents maintain friendships with the visiting film stars and royalty who frequent the area's exclusive luxury hotels and private clubs. Development has radically altered the once serene character of the village, but it has gained a cosmopolitan air that makes it a popular vacation resort.
Just off the coast, from La Jolla Cove to La Jolla Shores, lies the 533-acre, world-renowned San Diego-La Jolla Underwater Park Ecological Preserve
Native Americans called the site Woholle, or "hole in the mountains," referring to the grottoes that dot the shoreline. The Spaniards changed the name to La Jolla (same pronunciation as La Hoya), "the jewel," which led to the nickname "Jewel City."