The Atitlán area's "metropolis" of Sololá is the region's administrative capital. Sololá lies a steep, 20-minute climb up from Panajachel and offers stunning mountainside views of the lake. You'll find one of Guatemala's largest markets here. Something goes on, on a smaller scale, every weekday, but Friday is the principal market day, with produce and a decent selection of souvenirs for sale. Sololá remains one of the few places in the highlands where men wear traditional dress, in particular, gold-embroidered jackets distinctive to the town. Sololá's symbol of pride is its 1914 clock tower, still ticking despite damage in Guatemala's 1976 earthquake.
When there was every reason in the world to stay away and see the ruins, one woman traveled to Greece to get to work.More