You'll find the mark of the fashion industry on Glasgow's hottest shopping streets. In the Merchant City, Ingram Street is lined on either side by high-fashion and designer outlets like Cruise. Buchanan Street, in the City Centre, is home to many chains geared toward younger people, including Diesel, Monsoon, and USC, and malls like the elegant Princes Square and Buchanan Galleries. The adjacent Argyle Street Arcade is filled with jewelry stores. Antiques tend be found on and around West Regent Street in the City Centre. The West End has a number of small shops selling crafts, vintage clothing, and trendier fashions—punctuated by innumerable cafés and restaurants. The university dominates the area around West End, and many shops cater to students.