Rome

In Rome, shopping is an art form. Perhaps it’s the fashionably bespectacled commuter wearing Giorgio Armani as he deftly zips through traffic on his Vespa, or all those Anita Ekberg, Audrey Hepburn, and Julia Roberts films that make us long to be Roman for a day. But with limited time and no Hollywood studio backing you, the trick is to find what you’re looking for and still not miss out on the city’s museums and monuments—and, of course, leave yourself plenty of euros to enjoy the rest of your trip.

Since you may be pressed for time, knowing how and where to put your best fashion foot forward is crucial. Luckily for shop-till-you-droppers, you can still fit your shopping sprees in between sights. A visit to the Trevi Fountain means not only reliving the movie classic Three Coins in a Fountain, but puts you within striking distance of some of the city's best shopping. Pose for a picture-perfect snapshot at Piazza di Spagna, as you keep your eye on that delicious handbag in the window at Dolce & Gabbana.

There may be no city that takes shopping quite as seriously as Rome, and no district more worthy of your time than Piazza di Spagna, with its abundance of shops and designer powerhouses like Fendi and Armani. The best of them are clumped tightly together along the city's three primary fashion arteries: Via dei Condotti, Via Borgognona, and Via Frattina. From Piazza di Spagna to Piazza Navona and on to Campo de' Fiori, shoppers will find an explosive array of shops within walking distance of one another: a shop for fine handmade Amalfi paper looks out upon the Pantheon, while slick boutiques anchor the corners of 18th-century Piazza di Spagna. Across town in the colorful hive that is Monti, a second-generation mosaic artist creates Italian masterpieces on a street named for a pope who died before America was even discovered. Even in Trastevere, one can find one of Rome's rising shoe designers creating next-century nuovo chic shoes nestled on a side street beside one of the city’s oldest churches.

This chapter will help shopaholics choose the perfect souvenir for someone back home, find a vintage poster, choose a boutique for those molto chic Versace sandals, or rustle up some truffles. When you’re done filling your bags with memories of Mamma Roma, you can be sure of two things: that you’ll be nostalgic for Caput Mundi long after you arrive back home, and that you’ve saved a few coins to throw into that fabulous, famous fountain.

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  • 1. Arsenale

    Piazza Navona | Clothing

    Roman designer Patrizia Pieroni's sleek, unique, high-end fashion items stand out no matter the season. Her store, Arsenale, features everything...Read More

  • 2. Coin

    Prati | Department Store

    Department stores aren't the norm in Italy, but Coin comes close with its large selection of upscale merchandise including accessories, handbags...Read More

  • 3. Delfina Delettrez

    Piazza Navona | Jewelry & Watches

    When your great-grandmother is Adele Fendi, it's not surprising that creativity runs in your genes. Young Roman designer Delfina Delettrez creates...Read More

  • 4. Joseph Debach

    Trastevere | Shoes/Luggage/Leather Goods

    With his shoe boutique in Rome that is open only in the evenings (or by appointment), Joseph Debach has made eccentric creations that are more...Read More

  • 5. L'Anatra all'Arancia

    San Lorenzo | Clothing

    Repetto ballerinas, chunky handbags, and funky dresses make L'Anatra all'Arancia one of the best local secrets of boho San Lorenzo. The shop...Read More

  • 6. Morgana

    Piazza Navona | Clothing

    When strolling down Via del Governo Vecchio, a street popular for funky and edgy clothing boutiques, you can't help but stop and stare inside...Read More

  • 7. Pifebo

    San Giovanni | Clothing

    Vintage aficionados, university students, musicians, and the occasional costume designer looking for something a little offbeat all love browsing...Read More

  • 8. SBU

    Piazza Navona | Clothing

    SBU stands for Strategic Business Unit, a hip menswear fashion label created by the Perfetti brothers in 1993. Just as their last name suggests...Read More

  • 9. Superga

    Piazza di Spagna | Shoes/Luggage/Leather Goods

    In business for more than 100 years, Superga sells those timeless sneakers that every Italian wears at some point, in classic white or a rainbow...Read More

  • 10. Mado

    Piazza Navona | Clothing

    A leader in nostalgia styling, often appearing on the pages of Vogue Italia and Vanity Fair, Mado has been vintage cool in Rome since 1969...Read More

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