Rome

In Rome, shopping is an art form. Perhaps it’s the fashionably bespectacled commuter wearing Giorgio Armani as he deftly zips through traffic on his Vespa, or all those Anita Ekberg, Audrey Hepburn, and Julia Roberts films that make us long to be Roman for a day. But with limited time and no Hollywood studio backing you, the trick is to find what you’re looking for and still not miss out on the city’s museums and monuments—and, of course, leave yourself plenty of euros to enjoy the rest of your trip.

Since you may be pressed for time, knowing how and where to put your best fashion foot forward is crucial. Luckily for shop-till-you-droppers, you can still fit your shopping sprees in between sights. A visit to the Trevi Fountain means not only reliving the movie classic Three Coins in a Fountain, but puts you within striking distance of some of the city's best shopping. Pose for a picture-perfect snapshot at Piazza di Spagna, as you keep your eye on that delicious handbag in the window at Dolce & Gabbana.

There may be no city that takes shopping quite as seriously as Rome, and no district more worthy of your time than Piazza di Spagna, with its abundance of shops and designer powerhouses like Fendi and Armani. The best of them are clumped tightly together along the city's three primary fashion arteries: Via dei Condotti, Via Borgognona, and Via Frattina. From Piazza di Spagna to Piazza Navona and on to Campo de' Fiori, shoppers will find an explosive array of shops within walking distance of one another: a shop for fine handmade Amalfi paper looks out upon the Pantheon, while slick boutiques anchor the corners of 18th-century Piazza di Spagna. Across town in the colorful hive that is Monti, a second-generation mosaic artist creates Italian masterpieces on a street named for a pope who died before America was even discovered. Even in Trastevere, one can find one of Rome's rising shoe designers creating next-century nuovo chic shoes nestled on a side street beside one of the city’s oldest churches.

This chapter will help shopaholics choose the perfect souvenir for someone back home, find a vintage poster, choose a boutique for those molto chic Versace sandals, or rustle up some truffles. When you’re done filling your bags with memories of Mamma Roma, you can be sure of two things: that you’ll be nostalgic for Caput Mundi long after you arrive back home, and that you’ve saved a few coins to throw into that fabulous, famous fountain.

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  • 1. Castroni

    Prati | Wine/Spirits

    Opening its flagship shop near the Vatican in 1932, this gastronomic paradise has long been Rome's port-of-call for decadent delicacies from...Read More

  • 2. Volpetti

    Testaccio | Other Specialty Store

    A Roman institution for more than 40 years, Volpetti sells excellent cured meats and salami from its buzzing deli counter. The rich aromas and...Read More

  • 3. Antica Caciara Trasteverina

    Trastevere | Food/Candy

    All of Trastevere comes to this deli to get their hands on some of the freshest ricotta in town. Step inside and you'll encounter giant helpings...Read More

  • 4. Buccone

    Piazza di Spagna | Wine/Spirits

    A landmark wineshop inside the former coach house of a noble Roman family, Buccone has 10 layers of shelves stretching impressively from floor...Read More

  • 5. Emporio delle Spezie

    Testaccio | Food/Candy

    Hardly larger than a walk-in closet, this tiny specialty shop is bursting with ingredients from every corner of the world. Specializing in high...Read More

  • 6. Enoteca al Parlamento Achilli

    Piazza Navona | Wine/Spirits

    The proximity of this traditional enoteca to Montecitorio, the Italian Parliament building, makes it a favorite with journalists and politicos...Read More

  • 7. La Bottega del Cioccolata

    Monti | Wine/Spirits

    Follow the scent of decadent chocolate down this tiny, picturesque street, and you'll stumble upon this chocolate lover's paradiso. La Bottega...Read More

  • 8. Moriondo e Gariglio

    Piazza Navona | Food/Candy

    Not exactly Willy Wonka (but in the same vein), Moriondo e Gariglio is a chocolate lover's paradise, churning out some of the finest chocolate...Read More

  • 9. Trimani Vinai a Roma dal 1821

    Repubblica | Wine/Spirits

    In business since 1821, Trimani Vinai a Roma occupies an entire block near Termini station with one of the city's largest selection of wines...Read More

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