In Rome, shopping is an art form. Perhaps it’s the fashionably bespectacled commuter wearing Giorgio Armani as he deftly zips through traffic on his Vespa, or all those Anita Ekberg, Audrey Hepburn, and Julia Roberts films that make us long to be Roman for a day. But with limited time and no Hollywood studio backing you, the trick is to find what you’re looking for and still not miss out on the city’s museums and monuments—and, of course, leave yourself plenty of euros to enjoy the rest of your trip.

Since you may be pressed for time, knowing how and where to put your best fashion foot forward is crucial. Luckily for shop-till-you-droppers, you can still fit your shopping sprees in between sights. A visit to the Trevi Fountain means not only reliving the movie classic Three Coins in a Fountain, but puts you within striking distance of some of the city's best shopping. Pose for a picture-perfect snapshot at Piazza di Spagna, as you keep your eye on that delicious handbag in the window at Dolce & Gabbana.

There may be no city that takes shopping quite as seriously as Rome, and no district more worthy of your time than Piazza di Spagna, with its abundance of shops and designer powerhouses like Fendi and Armani. The best of them are clumped tightly together along the city's three primary fashion arteries: Via dei Condotti, Via Borgognona, and Via Frattina. From Piazza di Spagna to Piazza Navona and on to Campo de' Fiori, shoppers will find an explosive array of shops within walking distance of one another: a shop for fine handmade Amalfi paper looks out upon the Pantheon, while slick boutiques anchor the corners of 18th-century Piazza di Spagna. Across town in the colorful hive that is Monti, a second-generation mosaic artist creates Italian masterpieces on a street named for a pope who died before America was even discovered. Even in Trastevere, one can find one of Rome's rising shoe designers creating next-century nuovo chic shoes nestled on a side street beside one of the city’s oldest churches.

This chapter will help shopaholics choose the perfect souvenir for someone back home, find a vintage poster, choose a boutique for those molto chic Versace sandals, or rustle up some truffles. When you’re done filling your bags with memories of Mamma Roma, you can be sure of two things: that you’ll be nostalgic for Caput Mundi long after you arrive back home, and that you’ve saved a few coins to throw into that fabulous, famous fountain.

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  • 1. Bartolucci

    Piazza Navona | Toys

    For more than 60 years and three generations, the Bartolucci family has been making whimsical, handmade curiosities out of pine, including cuckoo...Read More

  • 2. Al Sogno

    Piazza Navona | Toys

    If you're looking for quality toys that encourage imaginative play and learning, look no further than Al Sogno. With an emphasis on the artistic...Read More

  • 3. Coin

    Prati | Department Store

    Department stores aren't the norm in Italy, but Coin comes close with its large selection of upscale merchandise including accessories, handbags...Read More

  • 4. I Pinco Pallino

    Piazza di Spagna | Clothing

    Recently relocated to a larger location, I Pinco Pallino has extraordinary clothing for boys and girls, be it a tulle petal jumper or couture...Read More

  • 5. La Città del Sole

    Piazza Navona | Toys

    Chock-full of fair-trade and eco-friendly toys that share shelf space with retro and vintage favorites, La Città del Sole is the perfect place...Read More

  • 6. Pure Sermoneta

    Piazza di Spagna | Clothing

    Well-heeled moms shop for their budding fashionistas at Pure Sermoneta where you'll find garments straight off the catwalk. High-end luxury...Read More

  • 7. Rachele

    Campo de' Fiori | Clothing

    Rachele is a small, charming shop near the Piazza Campo de' Fiori that sells original and whimsical handmade children's clothing. If you're...Read More

  • 8. Bertè

    Piazza Navona | Toys

    One of the oldest toy shops in Rome, Bertè carries a large selection of dolls, stuffed animals, Legos, and other collectibles. Located right...Read More

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