In Rome, shopping is an art form. Perhaps it’s the fashionably bespectacled commuter wearing Giorgio Armani as he deftly zips through traffic on his Vespa, or all those Anita Ekberg, Audrey Hepburn, and Julia Roberts films that make us long to be Roman for a day. But with limited time and no Hollywood studio backing you, the trick is to find what you’re looking for and still not miss out on the city’s museums and monuments—and, of course, leave yourself plenty of euros to enjoy the rest of your trip.

Since you may be pressed for time, knowing how and where to put your best fashion foot forward is crucial. Luckily for shop-till-you-droppers, you can still fit your shopping sprees in between sights. A visit to the Trevi Fountain means not only reliving the movie classic Three Coins in a Fountain, but puts you within striking distance of some of the city's best shopping. Pose for a picture-perfect snapshot at Piazza di Spagna, as you keep your eye on that delicious handbag in the window at Dolce & Gabbana.

There may be no city that takes shopping quite as seriously as Rome, and no district more worthy of your time than Piazza di Spagna, with its abundance of shops and designer powerhouses like Fendi and Armani. The best of them are clumped tightly together along the city's three primary fashion arteries: Via dei Condotti, Via Borgognona, and Via Frattina. From Piazza di Spagna to Piazza Navona and on to Campo de' Fiori, shoppers will find an explosive array of shops within walking distance of one another: a shop for fine handmade Amalfi paper looks out upon the Pantheon, while slick boutiques anchor the corners of 18th-century Piazza di Spagna. Across town in the colorful hive that is Monti, a second-generation mosaic artist creates Italian masterpieces on a street named for a pope who died before America was even discovered. Even in Trastevere, one can find one of Rome's rising shoe designers creating next-century nuovo chic shoes nestled on a side street beside one of the city’s oldest churches.

This chapter will help shopaholics choose the perfect souvenir for someone back home, find a vintage poster, choose a boutique for those molto chic Versace sandals, or rustle up some truffles. When you’re done filling your bags with memories of Mamma Roma, you can be sure of two things: that you’ll be nostalgic for Caput Mundi long after you arrive back home, and that you’ve saved a few coins to throw into that fabulous, famous fountain.

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  • 1. Brioni

    Piazza di Spagna | Clothing

    Founded in 1945, Brioni is hailed for its impeccable craftsmanship in creating made-to-measure menswear. The iconic brand hires the best men...Read More

  • 2. Fendi

    Piazza di Spagna | Clothing

    Fendi has been a fixture of the Roman fashion landscape since "Mamma" Fendi first opened shop with her husband in 1925. With an eye for crazy...Read More

  • 3. Gucci

    Piazza di Spagna | Jewelry & Watches

    Guccio Gucci opened his first leather shop selling luggage in Florence in 1921 and as the glamorous fashion label approaches its centennial...Read More

  • 4. Laura Biagiotti

    Piazza di Spagna | Clothing

    For 40 years Laura Biagiotti has been a worldwide ambassador of Italian fashion. Considered the Queen of Cashmere, her soft-as-velvet pullovers...Read More

  • 5. Le Gallinelle

    Monti | Clothing

    This tiny Monti boutique may live in a former butcher's shop, but it houses some of the most sophisticated retro-inspired fashion garments around...Read More

  • 6. Patrizia Pepe

    Piazza di Spagna | Clothing

    One of Florence's best-kept secrets for up-and-coming designs, Patrizia Pepe first emerged on the scene in 1993 with an aesthetic that's both...Read More

  • 7. Prada

    Piazza di Spagna | Clothing

    Besides the devil, plenty of serious shoppers wear Prada season after season, especially those willing to sell their souls for one of their...Read More

  • 8. Valentino

    Piazza di Spagna | Clothing

    Since taking the Valentino reins, creative director Pierpaolo Piccioli has faced numerous challenges, the most basic of which is keeping Valentino...Read More

  • 9. Arsenale

    Piazza Navona | Clothing

    Roman designer Patrizia Pieroni's sleek, unique, high-end fashion items stand out no matter the season. Her store, Arsenale, features everything...Read More

  • 10. Brighenti

    Piazza di Spagna | Clothing

    Brighenti looks like what it is: a traditional Roman shop from a gentler era, replete with a marble floor and a huge crystal chandelier suspended...Read More

  • 11. Davide Cenci

    Piazza Navona | Clothing

    Thanks to immaculate tailoring and custom-designed clothing, Davide Cenci is an Italian fashion powerhouse. The store features high-quality...Read More

  • 12. Dolce & Gabbana

    Piazza di Spagna | Clothing

    Dolce and Gabbana met in 1980 when both were assistants at a Milan fashion atelier, and they opened their first store in 1982. With a modern...Read More

  • 13. Eddy Monetti

    Piazza di Spagna | Clothing

    Eddy Monetti began as a hat shop in Naples more than 130 years ago, and is still known for classic, upscale men's clothing such as jackets,...Read More

  • 14. Elena Mirò

    Piazza di Spagna | Clothing

    Elena Mirò is a high-end brand that specializes in sophisticated, beautifully feminine clothes for curvy, European-styled women size 46 (U.S...Read More

  • 15. Ermenegildo Zegna

    Piazza di Spagna | Clothing

    For more than 100 years, Ermenegildo Zegna has been a powerhouse of men's clothing. Believing that construction and fabric are the key, Zegna...Read More

  • 16. Frette

    Piazza di Spagna | Household Items/Furniture

    Classic, luxurious, colorful, timeless, and fun, there is nothing like Frette's bed collections. A leader in luxurious linens and towels for...Read More

  • 17. Galassia

    Piazza di Spagna | Clothing

    Classy, avant-garde women's styles by A-list designers including Gaultier, Westwood, Issey Miyake, and Yamamoto can be found at Galassia. If...Read More

  • 18. Giorgio Armani

    Piazza di Spagna | Clothing

    One of the most influential designers of Italian haute couture, Giorgio Armani creates fluid silhouettes and dazzling evening gowns with sexy...Read More

  • 19. I Pinco Pallino

    Piazza di Spagna | Clothing

    Recently relocated to a larger location, I Pinco Pallino has extraordinary clothing for boys and girls, be it a tulle petal jumper or couture...Read More

  • 20. L'Anatra all'Arancia

    San Lorenzo | Clothing

    Repetto ballerinas, chunky handbags, and funky dresses make L'Anatra all'Arancia one of the best local secrets of boho San Lorenzo. The shop...Read More

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