Fodor's Expert Review SBU

SBU stands for Strategic Business Unit, a hip menswear label created by the Perfetti brothers in 1993. Just as their last name suggests, the jeans, casual clothing, shoes, and other sportswear sold here are just plain perfetti. Set in a 19th-century former draper's workshop, this is the store where Rome's VIPs buy their soft and supple vintage low-cut Japanese denim. The label also does well among A-listers in Paris, London, and Los Angeles.