Rome Shopping

In Rome, shopping is an art form. Perhaps it’s the fashionably bespectacled commuter wearing Giorgio Armani as he deftly zips through traffic on his Vespa, or all those Anita Ekberg, Audrey Hepburn, and Julia Roberts films that make us long to be Roman for a day. But with limited time and no Hollywood studio backing you, the trick is to find what you’re looking for and still not miss out on

the city’s museums and monuments—and, of course, leave yourself plenty of euros to enjoy the rest of your trip.

Since you may be pressed for time, knowing how and where to put your best fashion foot forward is crucial. Luckily for shop-till-you-droppers, you can still fit your shopping sprees in between sights. A visit to the Trevi Fountain means not only reliving the movie classic Three Coins in a Fountain, but puts you within striking distance of some of the city's best shopping. Pose for a picture-perfect snapshot at Piazza di Spagna, as you keep your eye on that delicious handbag in the window at Dolce & Gabbana.

There may be no city that takes shopping quite as seriously as Rome, and no district more worthy of your time than Piazza di Spagna, with its abundance of shops and designer powerhouses like Fendi and Armani. The best of them are clumped tightly together along the city's three primary fashion arteries: Via dei Condotti, Via Borgognona, and Via Frattina. From Piazza di Spagna to Piazza Navona and on to Campo de' Fiori, shoppers will find an explosive array of shops within walking distance of one another: a shop for fine handmade Amalfi paper looks out upon the Pantheon, while slick boutiques anchor the corners of 18th-century Piazza di Spagna. Across town in the colorful hive that is Monti, a second-generation mosaic artist creates Italian masterpieces on a street named for a pope who died before America was even discovered. Even in Trastevere, one can find one of Rome's rising shoe designers creating next-century nuovo chic shoes nestled on a side street beside one of the city’s oldest churches.

This chapter will help shopaholics choose the perfect souvenir for someone back home, find a vintage poster, choose a boutique for those molto chic Versace sandals, or rustle up some truffles. When you’re done filling your bags with memories of Mamma Roma, you can be sure of two things: that you’ll be nostalgic for Caput Mundi long after you arrive back home, and that you’ve saved a few coins to throw into that fabulous, famous fountain.

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Piazza di Spagna 68

Piazza Navona, Campo de' Fiori, and the Jewish Ghetto 34


Campo de' Fiori 4

Piazza Navona 30

Monti, Esquilino, Celio, and the Via Appia Antica 14


Monti 9

San Giovanni 1

San Lorenzo 4

The Vatican 6


Borgo 1

Prati 5

Trastevere 5

Repubblica and Quirinale 4


Repubblica 4

Aventino and Testaccio 2


Testaccio 2

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Antiques/ Collectibles 5

Art Galleries 1

Books/ Stationery 11

Ceramics/ Glassware 10

Clothing 51

Crafts 10

Department Stores 3

Food/ Candy 9

Gifts/ Souvenirs 3

Household Items/ Furniture 4

Jewelry/ Accessories 19

Local Specialties 1

Music Stores 2

Outdoor/ Flea/ Green Markets 3

Perfume/ Cosmetics 5

Shoes/ Luggage/ Leather Goods 19

Shopping Centers/ Malls 1

Specialty Stores 4

Toys 4

Wine/ Spirits 8

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Business 1

Family 11

Green 4

Historical 12

Trendy 10

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Rome Shopping

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Ai Monasteri

  • Perfume/Cosmetics

Among dark-wood paneling, choirlike alcoves, and painted angels, at Ai Monasteri you'll find traditional products made by Italy's diligent...


  • Toys

For more than 60 years and three generations, the Bartolucci family has been making whimsical, handmade curiosities out of pine, including...


  • Jewelry/Accessories

Founded in 1954 by Florentine stylist Carla Braccialini and her husband, Braccialini—currently managed by their sons—makes bags that...


  • Clothing

Founded in 1945 and hailed for its impeccable craftsmanship and flawless execution, the Brioni label is known for attracting and keeping...

Cartoleria Pantheon dal 1910

  • Books/Stationery

Instead of sending a postcard home, head to the simply sumptuous Cartoleria Pantheon dal 1910 for fine handmade paper to write that special...


  • Food/Candy

The legend over the door reads "Castroni Droghe Coloniali," but for years this international food emporium has been known by a single...


  • Clothing

Fendi has been a fixture of the Roman fashion landscape since "Mamma" Fendi first opened shop with her husband in 1925. With an eye for...


  • Jewelry/Accessories

As the glamorous fashion label approaches its centennial, the success of the double-G trademark is unquestionable. The fashion house...

IN.OR. dal 1952

  • Crafts

For more than 50 years, IN.OR. dal 1952 has served as a trusty friend for Romans in desperate need of an exclusive wedding gift or those...

Joseph DeBach

  • Shoes/Luggage/Leather Goods

The best-kept shoe secret in Rome and open only in the evenings (or by appointment), Joseph DeBach has eccentric creations that are more...


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