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Piazza di Spagna
Founded in 1945, Brioni is hailed for its impeccably crafted menswear. Italy's best tailors create bespoke suits to exacting standards, measured to the millimeter and completely personalized from a selection of more than 5,000 spectacular fabrics. A single made-to-measure wool suit will take a minimum of 32 hours to make. The brand's prêt-à-porter line is also praised for peerless cutting and stitching. Past and present clients include Clark Gable, Barack Obama, and, of course, James Bond.
Via Condotti 21A, Rome, Latium, 00187, Italy
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Piazza di Spagna
Patrizia Pepe first emerged on the scene in Florence in 1993 with an aesthetic that's both minimalist and bold. Jackets with oversize lapels, playful pleats, mesmerizing mesh, and the occasional feathered poof set the designs apart. Spending time in the shop of this relative newcomer to the Italian fashion scene gives you the opportunity to pick up an item or two before the brand becomes the next fast-tracked craze.
Via Frattina 44, Rome, Latium, 00187, Italy
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Piazza di Spagna
Dolce and Gabbana met in 1980 when both were assistants at a Milan fashion atelier, and they opened their first store in 1982. With a modern aesthetic that screams sex appeal, the brand has always thrived on excess and is known for its bold, creative designs. The Rome store has a glass ceiling above a sparkling chandelier to allow natural light to spill in, illuminating the marble floors, antique brass accents, and (of course) the latest lines for men, women, and even children. It also has an expansive accessories area.
Via Condotti 49–51, Rome, Latium, 00187, Italy
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Piazza di Spagna
Eddy Monetti, which began as a hat shop in Naples more than 130 years ago, is known for classic, upscale men's jackets, sweaters, slacks, and ties made out of wool, cotton, and cashmere. Sophisticated and pricey, the store carries a range of stylish British- and Italian-made pieces.
Via Borgognona 36, Rome, Latium, 00187, Italy
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Piazza di Spagna
Elena Mirò is a high-end brand that offers curvy women sophisticated, beautifully feminine clothes in sizes 46 (U.S. size 12, U.K. size 14) and up. There are several locations in Rome, including one on Via Nazionale.
Via Frattina 11, Rome, Latium, 00187, Italy
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Piazza di Spagna
For more than 100 years, Ermenegildo Zegna has been a powerhouse of men's clothing in terms of both construction and fabric. Indeed, to ensure a high standard of quality, Zegna prefers to produce all the wool fabric it uses. Suits here start from €2,000, with the top of the line, known as "couture," costing considerably more. Although there are also lines of sportswear and accessories, this really is the place to splurge on a formal, tailored suit.
Via Borgognona, 7E, Rome, Latium, 00187, Italy
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Piazza di Spagna
Fendi has been a fixture of the Roman fashion landscape since "Mamma" Fendi first opened shop with her husband in 1925. With an eye for crazy genius, she hired Karl Lagerfeld, who began working with the group at the start of his career. His furs and runway antics made him one of the most influential designers of the 20th century and brought international acclaim to Fendi. Although the atelier, now owned by the Louis Vuitton group, still symbolizes Italian glamour, it's also gotten new life in the Italian press for its "Fendi for Fountains" campaign, which included funding the restoration of Rome's Trevi Fountain, and for moving its global headquarters to a striking Mussolini-era building known as the "square Colosseum" in the city's EUR neighborhood. The flagship store in Rome is on the ground floor of Palazzo Fendi. Upper floors contain the brand's seven private suites (the first ever Fendi hotel), and the rooftop is home to Zuma, a modern Japanese restaurant with an oh-so-cool bar that has sweeping views across the city.
Largo Carlo Goldoni 420, Rome, Latium, 00187, Italy
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Piazza di Spagna
If you're the type who dares to be different and prefers funky statement clothes and accessories, you'll love the edgy selection here. Look for classy, avant-garde men's and women's styles by A-list designers that include Gaultier, Westwood, Issey Miyake, and Yamamoto.
Via Frattina 20, Rome, Latium, 00187, Italy
Shop Details
Rate Includes: Closed Sun. and Mon. morning
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Piazza di Spagna
One of the most influential designers of Italian haute couture, Giorgio Armani creates fluid silhouettes and dazzling evening gowns with sexy peek-a-boo cutouts; his signature cuts are made with the clever-handedness and flawless technique achievable only by working with tracing paper and Italy's finest fabrics over the course of a lifetime. His menswear collection uses traditional textiles like wide-ribbed corduroy and stretch jersey in nontraditional ways while staying true to a clean, masculine aesthetic. The iconic Italian brand has an Emporio Armani shop on Via del Babuino, but the flagship store is the best place to find pieces that range from exotic runway-worthy masterpieces to more wearable collections emphasizing casual Italian elegance with just the right touch of whimsy and sexiness.
Via dei Condotti 77, Rome, Latium, 00187, Italy
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Piazza di Spagna
Guccio Gucci opened his first leather shop selling luggage in Florence in 1921, and, more than 100 years later, the success of the double-G trademark is unquestionable. Tom Ford joined as creative director in 1994, helping the fashion house move into a new era that refreshed the label's aesthetic with reinterpretations of old-school favorites like horsebit loafers and Jackie Kennedy scarves. Now helmed by Sabato de Sarno, Gucci remains a fashion must for virtually every A-list celebrity, with clothing and accessory designs that are interesting, contemporary, and often gender-fluid takes on classic styles.
Via Condotti 6–8, Rome, Latium, 00187, Italy
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Piazza di Spagna
Besides the devil, plenty of serious shoppers wear Prada season after season, especially those willing to sell their souls for one of their ubiquitous handbags. If you are looking for that blend of old-world luxury with a touch of fashion-forward finesse, you'll hit it big here. Mario Prada founded the Italian luggage brand in 1913, but it has been his granddaughter, Miuccia, who updated the designs into the timeless investment pieces of today. You'll find the Rome store more service-oriented than the New York City branches—a roomy elevator delivers you to a series of thickly carpeted salons where a flock of discreet assistants will help you pick out dresses, shoes, lingerie, and fashion accessories. The men's store is located at Via Condotti 88/90, while the women's is down the street at 92/95.
Via dei Condotti 88/90 and 92/95, Rome, Latium, 00187, Italy
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Piazza di Spagna
A Piazza di Spagna fixture since 1870, this was once the go-to shop for corsets, petticoats, stockings, and bonnets. Today, it's the place to stop for essential basics that are increasingly difficult to find, like fine-quality shirts, underwear, and handkerchiefs made of wool and pure cashmere at affordable prices.
Via della Fontanella di Borghese 29, Rome, Latium, 00186, Italy
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Piazza di Spagna
Since taking the reins, creative director Pierpaolo Piccioli has faced numerous challenges, the most basic of which is keeping Valentino true to Valentino after the designer's retirement in 2008. Piccioli served as accessories designer under Valentino for more than a decade and understands exactly how to make the next generation of Hollywood stars swoon. Valentino fills most of Piazza di Spagna, where the designer lived for decades in a lovely palazzo next to one of the multiple boutiques showcasing his eponymous designs with a romantic edginess—think studded heels or prêt-à-porter evening gowns worthy of the Oscars. Rock stars and other music lovers can also have their Valentino guitar straps personalized when they buy one at this enormous boutique.
Piazza di Spagna 38, Rome, Latium, 00187, Italy
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Piazza di Spagna
Versace's Rome flagship is a gem of architecture and design, with Byzantine-inspired mosaic floors, futuristic interiors with transparent walls, and merchandise that has a sexy rocker-Gothic-underground vibe. Here you'll find apparel, accessories, and home furnishings in designs every bit as flamboyant as Donatella and Allegra (Gianni's niece).
Piazza di Spagna 12, Rome, Latium, 00187, Italy
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Piazza di Spagna
Closed Permanently
Until her death in 2017, Laura Biagiotti was a worldwide ambassador of Italian fashion. Considered the Queen of Cashmere, her soft-as-velvet pullovers have been worn by Sophia Loren, and her snow-white cardigans were said to be a favorite of the late pope John Paul II. Princess Diana even sported one of Biagiotti's cashmere maternity dresses. In addition to stocking the luxe clothing line, the flagship store has a bold red lounge where shoppers can indulge in sampling her line of his-and-her perfumes or sip a Campari cocktail while purchases are customized with Swarovski crystals.
Via Belsiana 57, Rome, Latium, 00187, Italy
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Piazza di Spagna
Closed Permanently
Known for its leather-working, this classic design house creates coveted bags with contemporary lines but old-world craftsmanship. Newer ventures include ready-to-wear men's and women's collections and a line of jeans. The next steps for the brand, which was originally founded in Bergamo in 1911, remain to be seen after Gaia Trussardi's recent departure following four generations of keeping the role of creative director inside the family, but it seems to be moving in a more youthful direction. A smaller shop dedicated to accessories in Termini station offers a last chance to pick up a luxury purse or belt before hopping on a train.
Via Frattina 130, Rome, Latium, 00187, Italy