Milan is the birthplace of many of the world's most celebrated brands and high-ticket retail establishments: Prada, Versace, and Armani all call Milan home. The city has produced some of the industry's biggest talents, and reigns as one of the most important fashion capitals in the world. "Fashion tourists" come from cities like Shanghai, Moscow, and Tokyo to shop here.
Weekly open markets selling fruits and vegetables—and a great deal more—are still a regular sight in Milan. Many also sell clothing and shoes.