Florence Shopping

Window-shopping in Florence is like visiting an enormous contemporary-art gallery. Many of today's greatest Italian artists are fashion designers, and most keep shops in Florence. Discerning shoppers may find bargains in the street markets. Do not buy any knockoff goods from any of the hawkers plying their fake Prada (or any other high-end designer) on the streets.

It's illegal, and fines are astronomical if the police happen to catch you. (You pay the fine, not the vendor.)

Shops are generally open 9 to 1 and 3:30 to 7:30, and are closed Sunday and Monday mornings most of the year. Summer (June to September) hours are usually 9 to 1 and 4 to 8, and some shops close Saturday afternoon instead of Monday morning. When looking for addresses, you'll see two color-coded numbering systems on each street. The red numbers are commercial addresses and are indicated, for example, as 31/r. The blue or black numbers are residential addresses. Most shops take major credit cards and ship purchases, but because of possible delays it's wise to take your purchases with you.

The usual fashion suspects—Prada, Gucci, Versace, to name but a few—all have shops in Florence. But if you want to buy Florentine in Florence, stick to Gucci, Pucci, Ferragamo, and Roberto Cavalli—they’re either all native sons or adopted native sons (Salvatore Ferragamo).

The intrepid shopper might want to check out some other, lesser-known shops. For bargains on Italian designer clothing, you need to leave the city.

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Florence Shopping

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  • Jewelry/Accessories

Florence's king of coral, Gherardi has the city's largest selection of finely crafted pieces, as well as cultured pearls, jade, and turquoise.

Giorgio Armani

  • Clothing

The sleek, classic boutique Giorgio Armani is a centerpiece of the dazzling high-end shops clustered in this part of town. ...


  • Shoes/Luggage/Leather Goods

You'll find a full line of leather goods, including clothing. ...

Giulio Giannini e Figlio

  • Books/Stationery

One of Florence's oldest paper-goods stores is the place to buy the marbleized stock, which comes in many shapes and sizes, from flat...


  • Shoes/Luggage/Leather Goods

Florentine perennial Gucci puts its famous initials on just about everything it sells. ...

Il Torchio

  • Books/Stationery

Photograph albums, frames, diaries, and other objects dressed in handmade paper are high-quality, and the prices lower than usual. ...

La Bottega dell'Olio

  • Household Items/Furniture

Experience olive oil in all its permutations at La Bottega dell'Olio. The shop, which is tucked into a small piazza, has a great collection...

Le Cascine's open-air market

  • Outdoor/Flea/Green Markets

Held every Tuesday morning, this market includes stalls selling food, bargain clothing, and gadgets. It's an easy walk from the Centro...

Libreria Salimbeni

  • Books/Stationery

One of Florence's best art-book shops has an outstanding selection. ...


  • Clothing

If you're looking for something hot to wear to the clubs, check out Liu-Jo. ...


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