Fodor's Expert Review SBU
SBU stands for Strategic Business Unit, a hip menswear fashion label created by the Perfetti brothers in 1993. Just as their last name suggests, the jeans, casual clothing, shoes and other sportswear sold here are just plain perfetti. In a 19th-century former draper's workshop, it's the place where Rome's VIPs buy their soft and supple vintage low-cut Japanese denims. The label also does well with its clothes among A-listers in Paris, London, and Los Angeles.