Fodor's Expert Review Cadbury World
The village of Bournville (5 miles south of the city center) contains this museum devoted to—what else?—chocolate. In 1879 the Quaker Cadbury brothers moved the family business from the city to this "factory in a garden." The museum traces the history of the cocoa bean and the Cadbury dynasty. The Aztec Jungle, Cadabra ride, and accompanying exhibits may seem kitschy, but Cadbury World is extremely popular. You can watch (and smell) chocolates being made by hand, enjoy free samples, and then stock up from the cut-price shop. The restaurant has specialty chocolate cakes as well as lunches. Opening times change almost daily, and reservations are essential; call or go online to check times and book tickets.