Zetter Townhouse Marylebone

28-30 Seymour Street, London

Why We Like It

With oodles of glamor, history and style, the Zetter Townhouse Marylebone is one of our favorite Central London hotels. A place built for Instagram, you’ll be the envy of everyone on your feed should you decide to share images from the depths of Seymour’s Parlour, which is kind of the point of hotels that pay this much attention to creating a spectacle. While rooms are not cheap, a stay here is wort paying for the experience.

No matter how hip the peacocking crowd at the Zetter Townhouse Marylebone gets, the clientele is never likely to distract attention from the sumptuous décor. A touch of Tudor style thrown in with a pinch of steampunk, finished with a huge dose of Georgian flair and what you have at the Zetter is a gloriously warped version of a contemporary National Trust house in the heart of Marylebone. Downton Abbey meets Dickensian chic in a hotel that backs up its amazing style with plenty of substance. In a neighborhood of gentleman’s outfitters, indie boutiques and Monocle Magazine’s very own café, the Zetter Townhouse Marylebone is right at home.

YOU SHOULD KNOW You don’t have to be hip to stay here but it helps. There’s a definite atmosphere of glamor and glitz in the bar and public areas that some might find a bit too much.


Full marks to the interior design team who have delivered rooms that feel like something off a film set. Rich hues of reds, greens and lilacs are complemented by heavy floral curtains, weighty four-poster beds, and some of the best patterned carpets you’ll ever see. Rooms include super comfortable Hypnos beds to show there’s comfort beyond the beauty. Put simply, staying here is an event.


Weathered mirrors, bespoke wallpaper, old maps vintage tiles help the bathrooms keep up with the look of the rooms. Luxe bath products are on hand for use in the rainforest showers.

Some more expensive suites come with the luxury of standalone claw foot tubs, some in the actual room for pure boutique glamor. The Lear’s Loft suite has a rooftop tub for baths beneath the stars.


Dress to impress when you check-in, if not for the check-in desk itself then for the busy Georgian wonderland of Seymour’s Parlour, the lunge bar that offers the first glimpse of the potential for bacchanalian fun to be had here.


Nibble and sharing plates are available to supplement the cocktails in Seymour’s Parlour, while the Zetter afternoon tea makes for a lighter, sweeter bite on a special occasion.


Devised by cocktail master Tony Conigliaro, the menu at Seymour’s Parlour is naturally spectacular. Just as spectacular is the interior of the bar itself, a space that feels like a long-forgotten 1860’s room that’s had the dust sheets ripped off it and a fresh lick of rouge paint on the walls to leave it looking sultry and seductive. One more is always going to be the call here.

If you liked the cocktails so much that you need more, head to Tony C’s other establishments, Bar Termini in Soho or 69 Colebrooke Row in Angel.

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Getting Around

No need to rent a car in London, Ubers and Black Cabs are everywhere. Otherwise, Mable Arch Underground Station is the closest access to the Tube a few minutes away from where connection run across the city. Despite its central location so close to Oxford Street and Marble Arch, Marylebone has a relaxed, village like appeal which is why you’ll find so many small, independently owned shops and restaurants to explore around the hotel. Monocle Café and Couverture & Garbstore are two trendy stop-offs you should make.


If you like the drama of Seymour’s Parlour, you’ll love Maroush (4-minute walk), a popular Lebanese restaurant with belly dancers that attracts a diverse clientele. Too dramatic? Then eat good tapas at nearby Donostia (3-minute walk).


Great for beer and cocktails, The Marylebone (11-minute walk) is a pub with extras, tucked onto the corner of Marylebone High Street. IF you prefer a traditional pub without the extras, The Barley Mow (10-minute walk) is a good place to stop a while. If you want to take a wee dram of something home with you, Cadenhead’s Whisky Shop & Tasting Room (10-minute walk) is the place. A perfect representation of the types of independent stores that make the neighborhood, this small specialist whisky shop is worth spending some time in.


Breakfast Yes
Lunch Yes
Dinner Yes
Bar Yes
Cafe No
Room Service Yes


Phones: 020 7324 4544