From the fashionable staff to its plush, all-natural bedding, this hotel is dressed to impress. The motto is "service with a sense of fun" but the real pleasure of the hotel is its attention to detail—from the biometric (yes, fingerprint) safes that fit laptops to the ultramodern, minimalist furniture (all made locally). There's a great lounge in the back and a trendy in-house tapas restaurant on a street which feels a bit more like the real Prague than the sometimes Disney-esque ancient areas.
While gay people won't have a problem staying almost anywhere in metropolitan Prague, Icon is a particularly gay-friendly hotel.
Rooms are cute and modern, including one in the loft with slanted ceilings which is particularly appealing (but not for taller visitors).
Hypoallergenic pillows and bed linen are available on request.
Bathrooms have dark tiled walls, marble flooring and high-thread count towels, with lush-smelling cosmetics.
The trendy reception area is adjacent to the Room tapas restaurant, making it feel like a lively space. Staff are funky and extremely friendly, providing recommendations to Prague's coolest new bars or design festivals at the drop of a hat. Velvet tub chairs, an infinity mirror and Mac computers (of course) complete the picture.
YOU SHOULD KNOW The vibey feel of the hotel can mean that some travellers have found it a little loud.
There's a small but peaceful massage room, providing Thai massages under the 'Tawan' brand, meaning sun.
Room is one of Prague's hippest tapas restaurants, with a menu developed by the personal chef of actor Tommy Lee Jones. The plates of Spanish octopus, calamari, and chorizo sausage have won rave reviews. The hotel breakfast is offered to guests all day.
The lounge bar at the back of the hotel, with its pops of colour and changing art displays, feels like just the spot for Prague's trendy young things.
A number of tram stops await you at the bottom of the street, and Muzeum and Můstek metro stops are also close by. Taxis and Ubers are easy to get here.
For something a bit different, Cafe Therapy (3-minute walk) may not offer the absolute best food in Prague, but it has tasty lunchtime options and a daily menu, plus good beer, and it's a social enterprise staffed by former addicts who are often badly treated by Czech society. On the opposite end of the spectrum, the incredibly fancy Alcron (2-minute walk) restaurant at the Radisson Blu hotel offers high-end fine dining.
If you've exhausted your cool at Icon and just want some fun, try Výtopna (4-minute walk), where your beer will be delivered by toy train. Or in summer, join your trendy brethren at Náplavka (16-minute walk, or 9 minutes on the no 9 tram), a riverside drinking spot. Or JampaDampa (7-minute walk) is one of Prague's few lesbian clubs, with the occasional drag king show.
WHY WE LIKE IT
Probably the current holder of the title of Prague's trendiest hotel, Icon also delivers on service and comfort.
The staff are among the keenest and friendliest we've ever seen, and the all-day breakfast is a nice touch as well.