As upscale as ever, Vienna remains an exclusive and high-end place to shop, even as young designers are raising their profiles and creating new ways to shop throughout the city. The Goldenes Quartier, or Golden Quarter, in the heart of the Innere Stadt, remains the most exclusive shopping area, located on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof. Flagship stores such as Prada, Saint Laurent, Bottega Veneta, and Louis Vuitton are just a few among the many that will entice all manner of serious shoppers. Visitors can also stroll easily along, as the area has been turned into a pedestrian zone.

In the pedestrian-only streets of Kärntner Strasse, Graben, and Kohlmarkt, shopaholics can readily give into their passion. Sleekly cut dresses and intricately crafted jewelry beckon from the windows of shops formerly occupied by purveyors to His Imperial Majesty. Even the Swedish clothing store H&M presents itself in exclusive garb; on Graben near St. Stephen’s Cathedral, it has found a home in the mahogany-clad building that was once home of the department store of Braun & Co. Where baronesses once bought fur muffs, tattooed teens now rummage for cheap T-shirts. Luxury brands such as Hermès, Burberry, and Cartier have set up shop on or around Kohlmarkt, the street leading up to the Hofburg.

As you walk along Michaelerplatz, in front of the imperial palace, be sure to explore the little passageway next to the Michaeler Church. You'll find a few wonderful shops selling precious stones and silverware. If you want to venture farther afield, explore Mariahilferstrasse, Vienna’s best-known shopping mile outside the city center. Much of this area has been turned into a "shared space zone"—part of it now pedestrian-only—making it very friendly to shoppers. Running from MuseumsQuartier to the BahnhofCity Wien shopping mall, it's peppered with department stores like Peek & Cloppenburg, Gerngross, and s.Oliver. Neubaugasse, which runs into Mariahilferstrasse about halfway up, is bustling with young designers who sell their wares in little boutique shops. The creativity continues on nearby Lindengasse, Kirchengasse, and Burggasse.

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  • 1. gabarage upcycling design

    4th District/Wieden | Household Items/Furniture

    Old skis become coat stands, bowling pins turn into vases, traffic signs are transformed into lamps, and garbage bins find new lives as chairs...Read More

  • 2. Arnold's

    7th District/Neubau | Clothing

    This appealing boutique stocks a wide range of sought-after international brands and labels for urban fashionistas, like Wood Wood, Scarti Lab...Read More

  • 3. Art Point

    7th District/Neubau | Clothing

    Russian designer Lena Kvadrat treats Viennese hipsters to cutting-edge fashion, unveiling two collections each year. ...Read More

  • 4. BahnhofCity Wien West

    6th District/Mariahilf | Shopping Centers/Malls

    Located in the Westbahnhof train station at one end of the busy Mariahilferstrasse shopping zone, BahnhofCity has about 80 shops selling clothing...Read More

  • 5. Bisovsky

    7th District/Neubau | Clothing

    Haute couture and prêt-à-porter are by appointment only in Susanne Bisovsky's Neubau district studio. Email or phone ahead for an appointment. ...Read More

  • 6. Die Werkbank

    7th District/Neubau | Household Items/Furniture

    This small shop has a bold concept: absolutely everything at Die Werkbank is completely handcrafted. From contemporary furniture to jewelry...Read More

  • 7. EbenBERG

    7th District/Neubau | Clothing

    Billing itself as an ethical concept store, EbenBERG combines the designs of Laura Ebenberg with a carefully crafted lineup of other sleek designers...Read More

  • 8. Flo Vintage

    4th District/Wieden | Clothing

    For preworn fashions, enter this vintage world extraordinaire. Here you'll find pieces from 1880 through 1980, which might include that pearl...Read More

  • 9. Flohmarkt am Naschmarkt

    6th District/Mariahilf | Market

    In back of the Naschmarkt, stretching along the Linke Wienzeile from the Kettenbrückengasse U4 subway station, you'll find the city's most celebrated...Read More

  • 10. Grüne Erde

    6th District/Mariahilf | Household Items/Furniture

    Beautiful scents greet you upon entering Grüne Erde, a shop specializing in organic household goods, ecologically sound furniture and tableware...Read More

  • 11. Ina Kent

    7th District/Neubau | Shoes/Luggage/Leather Goods

    The Ina Kent brand, whose creations are all handmade in Vienna, says they are "exploring the ambivalence between aesthetics and functionality...Read More

  • 12. Lena Hoschek

    1st District | Clothing

    One of the shooting stars of Austria's fashion industry, Lena Hoschek finds inspiration in traditional styles. She uses floral fabrics and...Read More

  • 13. Nachbarin

    6th District/Mariahilf | Clothing

    European avant-garde fashion can be found here, where select labels include Veronique Leroy, Amber & Louise, and Elena Ghisellini. ...Read More

  • 14. Nfive

    7th District/Neubau | Clothing

    Neutral, unadorned walls are as minimalistic as the fashion on sale here at Nfive. Helmut Lang, Isabel Marant, Tiger of Sweden, Filippa K, Vanessa...Read More

  • 15. Pregenzer

    4th District/Wieden | Clothing

    The timeless fashions, shoes, and accessories here are either created by or selected by Jutta Pregenzer. Brands include those from Austrian...Read More

  • 16. Printa

    7th District/Neubau | Souvenirs

    Trendy women's clothing, handbags, accessories and home decorations are sold here, along with posters and prints. ...Read More

  • 17. Shu!

    7th District/Neubau | Clothing

    If you have a shoe fetish, this is your store. You'll find just the right footwear—be it extravagant, chic, practical, or just plain comfortable...Read More

  • 18. Spittelberg Christkindlmarkt

    7th District/Neubau | Market

    The city's most fashionable love this artsy market, held in Spittelberg's enchanting Biedermeier quarter. ...Read More

  • 19. Ulliko

    7th District/Neubau | Clothing

    Ullrike Kogelmüller, known as Ulliko, creates two lines every year of pure yet modern designs and has them manufactured locally. Her aesthetic...Read More

  • 20. Wabisabi

    7th District/Neubau | Clothing

    Local designer Stefanie Wippel creates breezy, easy-to-wear pieces that flatter any figure. ...Read More

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