Vienna Shopping

Upscale Vienna has gone über upscale as it debuts its brand new haut monde shopper’s delight, Goldenes Quartier, or Golden Quarter, in the heart of the heart of the Innere Stadt. The exclusive shopping area is on the extension of the Kohlmarkt, between Tuchlauben, Bognergasse, and Am Hof, where the five-star Park Hyatt hotel opened in 2014. Flagship stores such as Prada, Saint Laurent, Bottega

Venetta, and Louis Vuitton are just a few among the many that will entice all manner of serious shoppers. Visitors can stroll easily along, as the area has been turned into a pedestrian zone.

In the pedestrian-only streets of Kärntnerstrasse, Graben, and Kohlmarkt, shopaholics can readily give into their passion. Sleekly cut dresses and intricately crafted jewelry beckon from the windows of shops formerly occupied by purveyors to His Imperial Majesty. Even the Swedish clothing store H&M presents itself in exclusive garb. On Graben near St. Stephen’s Cathedral, it has found a home in the mahogany-clad building that was once home of the department store of Braun & Co. Where baronesses once bought fur muffs, tattooed teens now rummage for cheap T-shirts. Luxury brands such as Hermès, Burberry, and Cartier have set up shop on or around Kohlmarkt, the street leading up to the Hofburg.

As you walk along Michaelerplatz, in front of the imperial palace, be sure to explore the little passageway next to the Michaeler Church. You'll find a few wonderful shops selling precious stones and silverware. If you want to venture farther afield, explore Mariahilferstrasse, Vienna’s best-known shopping mile outside of the city center. Much of this shop-heavy area has been turned into a "shared space zone"—part of it now pedestrian-only—making it very friendly to shoppers. Running from MuseumsQuartier to the new BahnhofCity Wien shopping mall (the refurbished Westbahnhof train station), it's peppered with such department stores as Peek & Cloppenburg, Gerngross, and La Stafa. Lindengasse, which runs parallel to Mariahilferstrasse, is bustling with young designers who sell their wares in little boutiques. The creativity continues on nearby Kirchengasse and Burggasse.

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The Eastern City Center: Stephansdom and Medieval Vienna 23

South of the Ringstrasse: the MuseumsQuartier 21

The Inner City Center: Baroque Gems and Vienna's Shopwindows 21

South of the Ringstrasse: the 6th and 7th districts 5

West of the Ringstrasse: Parlament and City Hall 3

The Western City Center: Burgtheater and Beyond 3

Across the Danube: the Second District 3

East of the Ringstrasse: Stadtpark and Karlsplatz 2

Schonbrunn Palace, Park, and the Zoo 2

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Antiques/ Collectibles 6

Art Galleries 1

Books/ Stationery 6

Ceramics/ Glassware 6

Clothing 29

Department Stores 4

Food/ Candy 2

Gifts/ Souvenirs 7

Household Items/ Furniture 3

Jewelry/ Accessories 7

Local Specialties 3

Music Stores 2

Outdoor/ Flea/ Green Markets 8

Shoes/ Luggage/ Leather Goods 1

Shopping Centers/ Malls 1

Specialty Stores 1

Toys 2

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Vienna Shopping

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  • Clothing

This appealing boutique stocks a wide range of sought-after international brands and labels for urban fashionistas, like Happy Socks...

Art Point

  • Clothing

Russian designer Lena Kvadrat treats Viennese hipsters to cutting edge fashion, unveiling two collections each year. ...

Be a Good Girl

  • Clothing

At this eclectic boutique in the Neubau district, shoppers will find a mix of books, accessories and clothes, and a wide range of brands,...


  • Clothing

Haut couture and prêt-à-porter are by appointment only in Susanne Bisovsky's Neubau district studio. Email ahead for an appointment.

Collins Hüte

  • Clothing

This is one of the best sources for such accessories as scarves, gloves, and hats, including wide-brimmed sombrero (for that glaring...


  • Clothing

Using materials that are friendly to the earth and its inhabitants is an important principle for Laura Ebenberg, who, besides her own...

Flo Vintage

  • Clothing

For preloved fashions, enter the world of Vintage Flo, where you'll find pieces from 1880–1980: that pearl-embroidered Charleston dress...


  • Clothing

Dirndls and trachten (the typical Austrian costume with white blouse, print dress, and apron) for toddlers to ladies, and cute hand-embroidered...


  • Clothing

This men's shop has a great selection from Armani, Boss, Joop, Ralph Lauren, Versace, and Zegna, all displayed in a stylish ambience.

Ina Kent

  • Clothing

Formerly known as Affair de Coeur, Ina Kent showcases exquisite, exclusive handbags. A second location is at Siebensternstrasse 50, also...


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