Lech

Just down (literally) the road from Zürs, Lech is a fully-fledged community—and one of the most fashionable in the Alps. But there are more hotels in Lech than in Zürs, better tourist facilities, bigger ski schools, more shops, and more nightlife. Hotel prices are nearly as high. Celebrities, captains of industry, and royalty are often found in this very pretty Alpine village. Be sure to check with the hotel of your choice about meal arrangements; some hotels recommend that you take half-board, which is usually a good deal.