Fodor's Expert Review Shinsegae Department Store
Korea's oldest department store, the main branch of Shinsegae has more character than its rivals. Although shoppers can find all the usual name-brand goods here, there are also shops carrying local labels like Jardin de Chouette (women's fashion) and Minetani (jewelry). To call the basement a high-end supermarket doesn't do it justice. For first time visitors to Korea, it is an experience in itself.