Tourist information centers in Shikoku's main cities might have the only skilled English speakers you'll meet on the island. They can help you with advice, travel reservations, and maps. Foreign tourists are still relatively rare on Shikoku, so be specific about what you're interested in, and ask a lot of questions. The website of Tourism Shikoku, based in Takamatsu, has advice and itineraries for the entire island.
Tourism Shikoku. Takamatsu Symbol Tower, 2–1 Sunport, 3rd fl., Takamatsu, 760-0019. 087/813–0431; www.tourismshikoku.org .