We’re diversifying the language.
There are 130 million English speakers in India, that’s around 10% of the population (and counting). The language that the British brought to the country is one of the two official languages in India, along with Hindi. The constitution recognizes 22 scheduled languages and hundreds of dialects are spoken—it’s not surprising that 52% of India’s youth is bilingual.
For decades, the language has been associated with the wealthy and deemed the “language of the elite.” However, the hybrid of Hindi and English, Hinglish, has localized it and the intersection of the two is seemingly more palatable, often used in films, television, and even work settings.
An iconic example of a popular Hinglish phrase is the Pepsi tagline back in the ’90s, Yeh Dil Maange More (the heart desires more), which became so popular that Captain Vikram Batra used it as a war cry in the 1999 Kargil War against Pakistan. The slogan was immortalized and many others followed.
Bollywood movies, songs, and TV shows have mixed it up as they’ve come up with titles in Hinglish: Love Aaj Kal (aaj=today; kal=tomorrow), Ok Jaanu (jaanu=sweetheart), and Jab We Met (jab=when). Pop culture and media aside, Hinglish has endearingly made it to everyday conversations, so I’m introducing some of the words/phrases/lingo that Indians use to express themselves.
There is another one Jab tak hai jaan🙈