Fodor's Expert Review Prima Tel Aviv

105 Hayarkon St., at Frishman St., Tel Aviv, Tel Aviv, 63903, Israel See on Map

Excellent views of the sea are available from many of the subtly decorated rooms at the Prima Tel Aviv. Table lamps and soft lighting make the tiny lobby feel homey. The hallways and rooms display locally produced artwork highlighting vintage Tel Aviv cityscapes. A plentiful Israeli breakfast buffet on the veranda overlooking the sea will surely add a great start to your morning. Ask for a late checkout if you want to stay to enjoy the afternoon snacks in the lobby.

A room facing the sea at the Prima Tel Aviv can run as much as $100 lower than many of the other big-name hotels along the beach, with the exact same view out of the window. So if you want to some dough while staring at the waves, this hotel is a great budget bet.


This hotel's pretty rooms are decked out in shades of teal and tan in an homage to the sea. Stylish geometric chairs and sleek patterned pillows and rugs add a modern flair.


White wall tiles, round black-rimmed mirrors and a big basin sink extend the modern feel into the powder room, and the showers offer a powerful rainfall showerhead.


The lobby is small but offers all-day snacks of fruit, cookies, and drinks, as well as comfortable seating and plenty of newspapers and magazines to peruse.

The art on the lobby walls is part of the Prima's in-house gallery of local artists, and it rotates constantly to showcase new artists.


Yassou restaurant, located on the hotel's basement level, is a popular Greek restaurant that converts for breakfast each morning to serve a rich buffet just for hotel guests. After breakfast wraps, it's open to the public -- and stays open late.

YOU SHOULD KNOW Yassou loves to party, and guests can sometimes hear the racket. If you want to revel close to your hotel room, you'll love it, but if you prefer silence at night, you might be bothered.


Yassou offers a full bar and specializes in the Greek favorite ouzo. Oopah!


Getting Around

The flat and pleasant Tel Aviv promenade, which is ideal for biking, walking and jogging, is steps from your door at the Prima Tel Aviv, and if you're in need of taxis or buses, both are easy to grab from nearby Ben Yehuda street, a short walk to the east.


For candelit tables and delectable homemade pasta, squeeze into the charming and ever-so-tiny Piccola Pasta (5-minute walk); for the very best of Tel Aviv street food, order the famous "sabich" -- a sandwich of eggplant, hardboiled egg, tachina and sauce stuffed into a pita -- at the ever-popular Sabich Frishman (7-minute walk). Just don't forget extra napkins!


At Concierge (8-minute walk), the drinks are strong and creative and the crowd is young and beautiful; at Beer Garden, (10-minute walk) one of the city's busiest intersections vanishes into a fairy-lit urban garden packed with friends and their canine companions.


Beachfront views come at a premium in Tel Aviv, which is what makes the Prima, with its modern rooms and beautiful stretch of shoreline, such a find. It's not the fanciest hotel on the beach, or the most tranquil, but it's definitely got a long of great bang for your buck.


55 rooms
Breakfast yes
Lunch yes
Dinner yes
Bar yes
Cafe no
Room Service no
Parking Lot


Phones: 03-520–6666

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