Sprinkles Cupcakes to Hit the Middle East


To the delight of homesick American travelers and expats, Sprinkles Cupcakes will soon be available in several Middle Eastern countries. The Beverly Hills-based cupcake purveyor has announced a partnership with international retail franchise operator M.H. Alshaya Co. to bring Sprinkles cupcakes to 34 locations in the Middle East, with its first unit in the region opening in Kuwait, in December. Now residents of Bahrain, Egypt, Jordan, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, and the UAE can feast upon red velvet, ginger-lemon, and mocha cupcakes, among the tasty selections.

"Our cupcakes are a sophisticated update on an American classic and have developed a strong international fan base among overseas visitors," said Sprinkles founder Candace Nelson.

Sprinkles operates 10 locations in the US, including New York, Chicago, and Washington, DC. Known as a high-end cupcakery, Sprinkles has been producing the addictive mini-cakes since 2005. This year also saw the innovation of the company’s 24-hour cupcake vending machine in Beverly Hills, which we’re hoping will become a nationwide trend.

Photo Credit: Courtesy of Sprinkles