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Ace Hotel Opens in London


Ace Hotel—already known for bringing a hipster vibe to its boutique properties in Palm Springs, California; Portland, Oregon; Seattle, Washington; and New York City—debuted in London‘s Shoreditch neighborhood with a bang earlier this fall. This is its first European location.

Near to the 264-room hotel are art galleries, trendy boutiques, theatres, and Brick Lane Market (a market selling antiques, art, and vintage finds each Sunday). Shoreditch is a haven for creative types and the options for similarly minded tourists are many.


Five room categories are available at Ace Hotel Shoreditch. All include free WiFi, stylish vintage furniture, a flatscreen television, and original art. Some rooms help you dial back to previous decades with Rega turntables (no worries, a vinyl collection is available too). For more contemporary tunes, Ace Hotel’s curated radio station delivers via a Revo radio.

Bulldog Edition is the lobby’s café and the result of a partnership with Square Mile Coffee Roasters. With World Barista Champion James Hoffman presiding over the coffee menu, which features milk sourced from pasture-raised cows at England’s Northiam Dairy.


From fish-and-chips and Dorset oysters for dinner to barley porridge and eggy bread for breakfast, Hoi Polloi, open since early October is a modern-style British brasserie that serves breakfast, lunch, and dinner along with afternoon-tea service. And this is no run-of-the-mill spot of tea: included on the menu are delicacies like crab butter and scones, or cherry and vanilla marshmallows. The eatery employs a music director (whose creation Sunday Strings by Xavior is a hit during Sunday brunch) and prints its menu on newspaper.

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Kristine Hansen is a freelance writer based in Milwaukee where she reports on food, wine, and travel topics around the globe for, along with new-hotel openings. She also writes for Wine Enthusiast, TIME, Whole Living and American Way. In 2006 she co-authored The Complete Idiot’s Guide to Coffee and Tea (Alpha Books/Penguin). You can follow her on Twitter @kristineahansen or through her web site.

Photo credit: Courtesy of Ace Hotel London

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