JJ5 - ha! my 'uncle' (really one of my Dad's best friends) has worked there for years (he still does, and lives in Beverly and is looking at retiring soon), when I was a child, I don't know if we ever paid for any Nabisco products ;)

JJ... Orleans and Mart. Interesting history... learn something new every day! ((L))

The truth is we pipe the smell in to keep the tourists coming back (just like Vegas does with the oxygen)! The choco smell can be nice in small doses but can be overkill on somedays.

I used to live a few miles north of downtown near a coffee roasting facility. THAT was heaven!

JJ5- for the record, it's not a really good chocolate smell, more like burnt brownies, IMHO. I have to drive by the Blommer factory every day and on some days, the "stench" is so intense that I hold my breath as I drive by. They also have this strange pumping system - they'll pull up tank trunks outside that will pump this cloudy gaseous air from the street outside the factory. I always wondered what that was and figured that it can't be good.

This thread reminds me of when I used to work South of Market (SOMA) in San Francisco. All day in the right places you could smell jelly doughnuts!

I swear you could gain a few pounds just by inhaling!

This was due to a Hostess factory that has since shut down.

ashie, :)) burnt brownies! I only head down to the Mart every few months, so I don't have to smell it daily.

Weimer- was that coffee roasting facility Stewart's? When I was a poor student I had a love affair with Stewart's -- too poor to afford anything but canned coffee -- and the best canned coffee IMHO. I'll still pick up Stewart's if I'm in a real pinch.

Coffee plant was Superior which has since been bought by Sara Lee.

I like the burnt brownies analogy. It's not a good smell, that's for sure.

Oh, burnt brownies- I did that so badly once that I threw the pan out. It lasted in the house for a LONG time. That one really lingers.

Cracker Jack used to burn a batch once in awhile and the burnt sugar smell was overpowering near Ford City on Cicero Ave. when they were still over there. It actually turned me off from any carmel corn or popcorn.