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Tripadvisor fined in Italy over fake reviews

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Tripadvisor was fined €500,000 in Italy for misleading and false reviews published on their website. The fine was specifically for Tripadvisor Italy, and the issues seem to be that 1) they don't do enough to keep fake reviews off their site; and, 2) they don't warn that the reviews are not necessarily posted by verified guests.

The initial complaint was lodged by an association of hotel owners, so they must be annoyed by bad reviews. I don't think they complained about the many hotel reviews that say, "It was the highlight of my trip!"

Tripadvisor announced of course that they would appeal and said that they had a rigourous mechanism for ferreting out false reviews.

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