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Swiss franc rate changes overnight

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This morning we were discussing our next vacation, maybe to Switzerland, and when I took a quick look at the exchange rate I was in for a big shock. Last time I looked the rate was $1.09 USD = 1 CHF, but this morning it’s $1.17 USD - 1 CHF.

I Googled it, and apparently the Swiss National Bank “dismantled its ceiling on the value of the Swiss franc”. This is one of the articles I read:
http://qz.com/328159/swiss-pioneers-what-unpegging-the-franc-from-the-euro-means-for-the-us-dollar/

Great. The article says, "Exchange rate movements have yet to settle down, but seem to be headed for something closer to a 15%-25% increase in the value of the Swiss franc.”

I am clueless as to what this means. Anyone? Thanks.

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