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London 2012 Olympic Logo - positive view of city?

London 2012 Olympic Logo - positive view of city?

Jun 9th, 2007, 02:19 AM
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"Someone" ie the muppets that designed it got £400,000 for it.
audere_est_facere is offline  
Jun 9th, 2007, 02:48 AM
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For a logo that's suppose to communicate a new youthful energy, my visceral, first-thing-I-saw was:


I just wish I'd saw the Simpsons thing first.

I understand the need for marketing, but always just love the concept of rebranding a "product" everyone is already completely familiar with. The attempt to a send a new message about the Olympics without actually changing the Olympics very much - meaning what it is, the actual sporting events and not the ceremonies/performance art surrounding them. Does this really convince or wake up anyone new to such a thoroughly examined entertainment option? Or is just a lot of money and energy spent because no one wants to be the first city to be seen as not bothering to toss a lot of cash down the designer rathole for a stylized graphic? Is there really a need for a new identity for each host city, when they're 4 years apart and the concept already has a highly recognizable 5 ring logo?

Actually, from Flanner's link, I kind of liked the predictable #6 tube logo if you really wanted an immediate association with London (just in case a potential ticket buyer or advertiser knew the word "Olympics" but couldn't remember the word "London")
Clifton is offline  
Jun 9th, 2007, 03:06 AM
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Plus, this is the first time I can think of the big new logo says absolutely nothing about either the games OR the city. Why would you be trying to sell both but communicate neither?

I'm too literal generally, but I liked Sydney's logo best (although it created a fuss like most of them). It had the rings, it had the casual energetic font that I thought matched the city well. It had the colorful sports figure (well, ok it was rhythmic gymnastics, but still) and in a graphic form, the lines of the Opera House and the boomerang.

And I could see all this without having it explained to me over an expresso by an overanimated, overpaid designer guy in a skinny tie who was entirely too enthusiastic that he'd been able to use the word "crashy" in a sentence without cracking up.

Clifton is offline  
Jun 9th, 2007, 03:08 AM
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The 2012 Olymics logo looks like it was drawn with an Etch a Sketch.
You can actually play with an Etch-a-Sketch online at:

Using the online E-a-S, I bet there are several Fodorites who can come up with something better than the existing logo (shouldn't be difficult).

BTilke is offline  
Jun 9th, 2007, 03:28 AM
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I remember when we had the '96 games in Atlanta and the mascot was a "watzit", this ambiguous cartoon thing, it was awful !
Wednesday is offline  
Jun 9th, 2007, 05:16 AM
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Yes, Atlanta's mascot was pretty dreadful, but mascots are a different question from logos, IMO. Many of them are pretty bad: http://en.wikipedia.org/wiki/Olympic_symbols

I've never understood why the bid logo differs from the games logo. At least it did in Atlanta. I really liked the bid logo, although I thought the games logo was fine also. You can see them here: http://www.visualeditors.com/apple/2...ogo-continued/
noe847 is offline  
Jun 9th, 2007, 09:05 AM
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What's with that pink color? If the Olympic Committee is thinking it's going to unload all those unsold t-shirts at the Gay Olympics, they can just guess again. Nobody wants to be seen out and about in that garish shade.

Also wonder why the Vancouver Olympic Commmitte is using Pac Man to top the totem pole.

The Olympic Committee needs to bring in the designer from the Barcelona Olympics. He was working at a hotel in Torquay for some years and perhaps has become a British citizen by now. Manuel! Manuel! Where the devil is that man?!
specs is offline  
Jun 9th, 2007, 09:23 AM
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He's taking Basil out of the ratatouille.
PatrickLondon is online now  
Jun 9th, 2007, 09:32 AM
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Don`t like it, hope they change it, but hey it`s certainly got noticed!!!
seahatch is offline  
Jun 9th, 2007, 10:03 AM
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"Redesigning the brand to be younger more exciting and able to reach across many types of media...etc." -- sounds like an ad agency executive wearing the latest designer labels making a presentation in some windowless conference room. And solemnly invoking "edgy" confirms the stuffiness. It looks ripped-off from an artist who died over 15 years ago.

What's the controversy, it's a corporate logo for a corporate event trying to sell sponsorships and advertising and bolster sickly TV ratings (at least in US). Despite all that, hopefully there will be some wonderful competitions and rewards for talented athletes.

Fidel is offline  
Jun 9th, 2007, 11:01 AM
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What's the controversy?

Most people in Britain (well London anyway) were truly delighted to be hosting the Olympics. Goodwill towards this bloated self-indulgence was (naively in my view, but who cares?)immense.

Now most people have been told they don't matter - even though they're the ones forking out for the whole thing. All that matters is making the event "cool" to the "we're too frightened to walk to school" generation.

And most people are bloody pissed off about it. Old Flanner's prediction: from now on, every trivial inconvenience the Olympics create will be blown out of proportion and the victims will get the 100% support of our endlessly inventive press. The Olympics organisers have lost the mass support that's essential to make the games work.

Am I making too much out of a logo? Well it's the organisers who think the logo can change attitudes, and that changing attitudes matters. They've merely failed to grasp which way this logo is going to influence people.
flanneruk is online now  
Jun 9th, 2007, 09:46 PM
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"Old" Flanner?

Somehow I've never pictured you as someone who is ready to set sail across the River Styx (or do you call it the Isis in your hometown?)
specs is offline  
Jun 10th, 2007, 02:00 AM
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What amazed me was the brilliance of many of the alternative designs that were submitted to newspapers and the BBC within about a hour of the official logo being unveiled.

Instead of wasting £400K, the organisers could have held a public logo competition with a £10K prize. Not only would they have ended up with a much better design, but it would have involved the British public.
willit is offline  
Jun 10th, 2007, 02:12 AM
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Well, there ya go, Willit being sensible. You'd make an awful bureaucrat.
Carrybean is offline  
Jun 10th, 2007, 02:33 AM
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I guess it is fair to say a lot of Brits are pretty anti the games coming to London, the benefit of the Logo is that it has every one talking about the games so it has probably won £400k of free advertising alone.

I guess it is a bit like Paris Hilton or Posh Spice, hate it or hate her it still manages to get lots of publicity
bilboburgler is offline  
Jun 10th, 2007, 03:19 AM
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I've said it before and I'll say it again - The Olympics is for the two-bob cities that need to shout to get heard - Sydney, Atlanta, Barcelona and so on. The "perfume cities" don't need it - because we're already a global brand.

A global brand with a god-awful logo.

audere_est_facere is offline  
Jun 10th, 2007, 03:33 AM
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no doubt inspired by banksy's new found mainstream appeal. mainstream, of course, meaning mostly guardian reading cultural elites, and not joe bloggs in middle england. they should have just had banksy himself do it.
walkinaround is offline  
Jun 10th, 2007, 03:47 AM
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I have to admire anyone who can produce something as ugly and common as that logo and still persuade people to pay £400,000 for it. Of course, that doesn't say much for the people who were stupid enough to buy it.

But as long as the Olympics will be afflicting London, rather than Paris, I'm happy.
AnthonyGA is offline  
Jun 10th, 2007, 04:16 AM
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The Vancouver logo depicts an inukshuk, a harmless enough bit of Inuit history but placed in the context of government spin, becomes just another symbol of political correctness. Sigh.

Maybe that's what's wrong with the London logo, as well. Judging by the responses, people sense when they're being manipulated or condescended to. The numerals '2012' are so distorted as to be almost unrecognizable, a kind of cutesy postmodern code that only the with-it are supposed to get. The problem is, this is supposed to be a sports logo. When a sport is popular, it is rarely because the rules or objectives governing same are cutesy and/or clever.

On the other hand, it's an apt logo for the modern 'mega-games' which are bloated in expense, over-thought in design, and great at making people into at least temporary paying spectators, but rarely healthy sports participants. (And yes, mucky, I feel this way notwithstanding I'm an ex-competitive swimmer myself. )

Sue_xx_yy is offline  
Jun 11th, 2007, 10:13 PM
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I'd never heard of an inukshuk so I did a google. Interestingly enough, the Native peoples are upset about the logo.(CBC News) Inukshuk is a type of stacked directional marker without limbs. The logo would technically be inunguat as it is an imitation of a man or imitation of a person. The Nunavut probably have a snowflake's chance of swaying the Olympic Committee to reconsider the issue, however.

I must say I was tickled by a quote from Chief Stewart Philip, President of the B.C. Indian Chiefs as he noted the logo's remarkable resemblence to PacMan. So I stand by my initial impression, it looks like PacMan to me too.
specs is offline  

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