Lancashire Hotpot
 

There's a famous seaside place called Blackpool, that's noted for fresh air and fun. It has traditionally catered for families from Scotland and the north of England, and also for the conference trade. Now it is trying to market itself as a more sophisticated venue for European travellers.

http://www.youtube.com/watch?v=6xgxkxqqUH0

Brilliant, and worthy of an award But the more sophisticated European travelers will be in for a severe culture shock if they don't know what they're letting themselves in for!

"Now it is trying to market itself as a more sophisticated venue for European travellers"

Really? Is that why the French is subtitled into English and the Lancashire isn't? All those Swedes and Germans understand Blackpudlian but not French?

That's why the film gets released on You Tube (famous for its French viewers) first? They run 140 sec ad slots on French TV? Blackpool (where the local council regards Scots and Yorkshiremen as feckless spendthrifts) has got a budget for running 2-minute ads on French TV?

Naah.

It's viral marketing. Some Northern ad agency's invented a strategy for aiming at Brits by a film in French that Blackpool is never going to pay to show anywhere.

It'll get picked up by British media, attract a BBC and You Tube audience of zillions, and the agency and Blackpool Council will win lots of awards for "creativity".

No-one - not even from Manchester, never mind Milan - will spend an extra farthing in Blackpool as a result. But the marketing people's careers will all be mildly enhanced.

At least one pillock will still have it on his cv in 30 years' time. And wonder why no-one's impressed

They should clips from the show with David Tennant.

Now, if they had singing detectives who looked like Tennant hanging out at the beach eating ice cream cones, I'd be there in a heartbeat!!!!!

"No wrecks and nobody drownded - fact, not much to laff at at all"