BA business class fare sale ATL-LGW

Aug 29th, 2006, 03:52 PM
  #1  
Original Poster
 
Join Date: Jan 2003
Posts: 12,871
BA business class fare sale ATL-LGW

Fare is valid Nov 15 through Dec 14, 2006 and Jan 8 through Mar 21, 2007. Must ticket by Sep 7, 2006.

$998 + $273.15 taxes and fees = $1,271.15 all in for Club World

Looks like this may be in response to Delta's introductory $999 JFK-LGW business fare that I posted about last week http://www.fodors.com/forums/threads...2&tid=34859374

Continental is also sort of matching the Delta introductory fares on their EWR-LGW service (their coach fare is the same but business is slightly higher than Delta), but note that BA's fare is from ATL not JFK.
Patty is offline  
Aug 29th, 2006, 05:17 PM
  #2  
 
Join Date: Feb 2004
Posts: 23,074
That's a classic response in the airline industry for one airline to protest the other.
rkkwan is offline  
Aug 29th, 2006, 05:34 PM
  #3  
rex
 
Join Date: Jan 2003
Posts: 13,194
I'm not sure I would call it "protesting" - - it's flat out competing... for passengers to fill seats.

There is a considerable region of the country - - where there isn't a single trans-atlantic gateway airport (in a given state: examples include IN, WV, KS, IA, WI and AR to name a few). And there are passengers, like myself, who might be looking for a promotional business class fare... and consider a dozen or more gateway airports - - from Chicago to Charlotte, from Memphis to New York as roughly the same distance from me - - and all roughly the same hassle. ATL is in direct competition with JFK, for those of us who live between the Appalachian mountains and the Dakotas.

We got business folks who fly from out here in the "fly over states" too, you know!

Best wishes,

Rex
rex is offline  
Aug 29th, 2006, 05:43 PM
  #4  
 
Join Date: Feb 2004
Posts: 23,074
It is clearly a protest, if you've followed how airlines do these things.

BA didn't cut J fare across the board, but only Atlanta. Why? That's because ATL is a strong trans-Atlantic hub for DL. That's the sole reason why they chose this route.

NYC-London is a main profit center for BA with like 8 flights a day. DL's super-low fare is cutting into their margin. So, they do a reciprocal thing, cutting fares from ATL.

With just a flight a day to ATL, they can afford to lose a few dollars, just like DL can with their JFK-LGW fare.

Happen all the time. Say if NW introduce some low fare in the US, some airlines will deliberately cut the fares to some ridiculously level to MSP and DTW. Not going to hurt that other airline, but people living around MSP and DTW will notice.
rkkwan is offline  
Aug 29th, 2006, 05:44 PM
  #5  
 
Join Date: Feb 2004
Posts: 23,074
Let me correct myself. BA currently flies 10 daily flights in the NYC-London market. 7 JFK-LHR and 3 EWR-LHR.
rkkwan is offline  
Aug 29th, 2006, 05:50 PM
  #6  
rex
 
Join Date: Jan 2003
Posts: 13,194
I don't get it; maybe this is a semantic argument

<< DL's super-low fare is cutting into their margin. >>

... by luring away, competitively, passengers who might otherwise fill BA's seats (NYC-LON).

<< So, they do a reciprocal thing, cutting fares from ATL. >>

Thus, competitively trying to lure customers away from filling Delta's seats (ATL-LON).

It all goes into the same cash register, right?
rex is offline  
Aug 29th, 2006, 05:58 PM
  #7  
 
Join Date: Feb 2004
Posts: 23,074
Yes, of course they're competing. But as I explained, the target ATL fare is to "punish" DL, pure and simple.

If they just want to compete for passengers, BA can cut their NYC-LHR fares to match DL. But they're specifically NOT doing that.

CO cuts fares EWR-LGW. That's a competitive response. BA's a punitive one.
rkkwan is offline  

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are On


Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy -

FODOR'S VIDEO

All times are GMT -8. The time now is 05:58 AM.