Spirit Airlines Using Profanity in Their Advertising
 

Spirit Airlines is advertising on their website that their fares are “f---ing golden” (It’s a parody of what the now convicted former governor of Illinois Rod Blagojevich said.)

I find the use profanity (implied or explicit) in an advertisement objectionable, so I sent a letter to the CEO, telling him so. If you think such advertising is uncalled for and are inclined to tell Spirit Airlines, please do so. The address is below.

Ben Baldanza
Sprit Airlines
2800 Executive Way
Miramar, FL 33316

I thought it was pretty funny.

OMG here comes the internet police surfing the web for F-bombs

that were only implied not dropped look up "parody"

Get over yourself and look around for your lost sense of humor

I thought it was a hoot very funny also was their recent

itsy bitsy teeny WEINER fares so small u could not find them

Spirit is famous for piggybacking their special offers off the scandals surrounding publicly-defaced figures, has chosen recently convicted former Illinois governor Rod Blagojevich as the subject of their latest ad campaign.On Tuesday, one day after Blagojevich's long-awaited conviction, Spirit Airlines launched an ad offering "f-ing golden" fares reported as low as $17 for a limited number of flights. The campaign references the phrase "heard around the world," perhaps his most notorious comment caught by FBI wiretaps."[W]e're guilty of selling seats but we don't expect to serve time," the ad reads, in reference to a jury's Monday finding of Blagojevich's guilt in all charges related to the alleged attempted sale of President Barack Obama's former U.S. Senate seat.

Spirit.com is GREAT their ads are funniest in the sky.

Best deals in the Sky flew with them

first class to Colombia

5000 FF miles only each way

they even paid my departure tax...

So GO GO Team Spirit...

internet censors= #losing



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Should we also write Fodors about CFA using such language in a posting?

I agree with CFA.

So do I.

There might be ad campaigns where that slogan works, something small, something with a very targeted audience. (I don't know. Maybe a bar or something.) Personally, it doesn't bother me, but there are enough people out there who would be justifiably offended that I'm surprised Spirit would risk this. It seems a bad move on that count.

The best way for an adverstising campaign to go away is for people not to buy the mechandise

(Come to think of it, maybe if folks were offended they would quit buying tickets and Spirit would go away. Since they are a lousy airline that won't be a great loss... Go ahhead Spirit...offend the customers!) :)

I have to say I agree with CFA as well.

I agree with Jeff. Doesn't bother me at all personally, but you'd think from a business perspective they would understand that a LOT of people might be offended so it's a dumb move.

For what it's worth, I can understand why a Cubs fan would be put off by a curse.

Spirit has been using the same schtick for a very long time and it certainly hasn't had *any* ill-effect on their earnings. It's a winning formula (super cheap fares and cheeky advertising) and it brings customers back over and over again.

We can all talk about our moral objections in here...and write letters...but the company ain't going anywhere anytime soon (and neither are its campaigns.)

FWIW, I thought it was hysterical...but I'd still never fly Spirit. Kind of like a lower-rent Southwest or Ryanair. Not my cuppa tea. But that's just me.

Those motherf***ers!!
I'll send them a f***ing letter right now.

Hmmm. As Blago was arrested like two yrs. ago I think Spirit is f......ing late with this idea. :D

Except Blago was heavily in the news a couple of weeks ago so if the campaign worked once, little reason not to try it again.

Don't be so reasonable. :S-