An aristocratic enclave for the past century, Zapallar doesn't promote itself as a vacation destination. In fact, it has traditionally been reluctant to receive outsiders. The resort is the brainchild of Olegario O'Valle, who owned property here. In 1893, following an extended stay in Europe, O'Valle decided to recreate the Riviera on the Chilean coast. He allotted plots of land to friends and family with the provision that
they build European-style villas. Today the hills above the beach are dotted with these extravagant summer homes. Above them are the small, tightly packed adobes of a working-class village that has developed to service the mansions.