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São Paulo has by far the best lodgings in the state. Elsewhere you can generally find basic pousadas (sort of like bed-and-breakfasts), with the occasional gems like Maison Joly and Pousada do Hibiscus in Ilhabela. Coastal towns are packed in summer (from December to March) and it's almost impossible to get anything without advance reservations. The same holds true for Campos do Jordão
and Serra Negra in winter (June and September).