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Avenida Paulista and Bixiga

Money once poured into and out of the coffee barons' mansions that lined Avenida Paulista, making it, in a sense, the financial hub. And so it is today, though the money is now centered in the major banks. Like the barons before them, many of these financial institutions generously support the arts. Numerous places have changing exhibitions—often free—in the Paulista neighborhood. Nearby Bixiga, São Paulo's Little Italy, is full of restaurants—Italian, of course.

Explore Avenida Paulista and Bixiga


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