Top Reasons to Go

Top Reasons to Go

Shopping

People come from all over Brazil and South America to shop in São Paulo. Go to Jardins or Itaim if you want to stroll on the streets among the rich and famous, or find a shopping mall to buy leather items, jewelry, gifts, antiques, or art.

Eating Out

More than 12,000 restaurants fill this melting pot of cultures, including the country's best Japanese, Italian, pizzerias, and cafés. Also excellent are Portuguese, German, French, Spanish, and traditional Brazilian restaurants. Don't miss the extravaganza of restaurants, food stands, and grocery items at historic Mercado Municipal.

Dance Clubs & Live Music

The city's eclectic heritage is reflected in its nightlife. São Paulo is one of the few places in Brazil where you can dance to throbbing techno music even after the sun comes up, lose yourself into one of the many rock joints around town and hear live MPB (Brazilian popular music), jazz, and blues acts, all on the same night. The entertainment is 24/7 -- guaranteed.

Bars

Bars in Brazil are much more than a place to grab a drink. People go to barzinhos (little bars), as locals call them, to spend the whole night talking, people-watching, discussing politics or soccer and, of course, having a caipirinha. In São Paulo, you can choose between the upscale bars of Jardins and the young-oriented (and always crowded) of Vila Madalena.

Soccer

If you love the beautiful game, why not spend some time in São Paulo watching the best soccer in Brazil? Games are played year-round in the major stadiums of the city. Choose your home team from the popular Corinthians, the elitist São Paulo, and the Italian-based Palmeiras. If you like the underdogs, go to Móoca and cheer for Juventus while eating a cannoli on their home turf.