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The secret is out: this tiny town, once known only to campers and backpackers, has suddenly become the most sought-after vacation spot on the northern coast. Those willing to fork out the immense summer rents are generally rich, nature-loving porteños. They come for the quiet sandy streets, heavily wooded lots, and stylish stone-and-wood cabins that have become Mar de las Pampas's trademark.
Most of these are really glorified hotels and include breakfast and maid service.Huge dunes separate the town from the beach, and despite the fleets of new four-wheel drives that pack the few blocks around Avenida Cruz del Sur and El Lucero, the commercial center, the sands are wide and peaceful. Two smaller towns, Las Gaviotas and Mar Azul, lie south of Mar de las Pampas, and maintain an equally peaceful—if less-exclusive—back-to-nature vibe.