Right in front of the beach, and only a block or two from Pinamar's best restaurants and nightclubs, this huge hotel's location is its main draw. You can tell it's popular: guests file through the lobby continuously, flooding the willing but overworked staff with requests. The rooms' plain ceramic floors, beige-and-slate walls, and rustic metal bedsteads are perfectly inoffensive, but they're not up to the hotel's high-season prices. Your own beach-club tent, the two pools, and small spa partly make up for it, as does the airy restaurant where breakfast is served. Fully fitted apartments connecting to rooms on another floor are a boon for groups or families.