On the fences along I–90 to George and north on Highway 281 to Quincy, crop identification signs highlight what the Quincy Valley is known for: agriculture. From Thanksgiving to New Year's Eve, these same fields are filled with Christmas motion-light displays, powered by electricity from farmers' irrigation lines—a delightful sight for highway travelers in the dark winter nights. Agriculture hasn't always been king in this area. Though the rich soils attracted many settlers after the railroad made the region accessible in the early 1900s, several serious droughts proved that Mother Nature could not be relied on to water the crops consistently. In the mid-1930s the federal government began to assist with irrigation plans, and by the early 1950s the first systems were in place.
Today the area has 200,000 irrigable acres growing corn, alfalfa, wheat, potatoes, seed, apples, and more. An annual Farmer Consumer Awareness Day is held the second Saturday of September, with farm tours, entertainment, food, arts and crafts, and plenty of fresh produce. Tourism is also growing here, with visitors from across the state and beyond coming to summer concerts at the Gorge Amphitheatre, touring wineries between Quincy and Wenatchee, and hiking and climbing near the Columbia River.